Monthly Archives: August 2012

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The below is a summarised version of a round-up printed in Content Asia magazine, complete with bar charts and images. Here, we can only post the basic editorial copy.



Hong Kong is the only place in Asia where women outnumber men online, delegates at the Women Media Networks (WMN) Singapore’s “Digital Me” breakfast at the end of June heard.


According to comScore’s Samantha Oh, women in Hong Kong make up 51.8% of the territory’s online population. Hong Kong is one of only five countries/territories in the world where women outnumber men online.


At the same time, women in Asia spend way less time online than anywhere else in the world – 17.1 hours a month compared to the global average of 23.4 hours. Women in North America spend the most time online (37.9 hours),  ollowed by women in Europe (25.9) and Latin America (22.5).


Retail, education, email, blogs and travel index high for women in Singapore, Oh said in a presentation that bust the big five myths about women online.


Malaysian and Indian women by far outstrip the worldwide average for share of time spent on social networks, email and instant messaging. In Malaysia, women spend 38% of their time on social networks, 5% on email and 3% on instant messaging.

Indian women are slightly behind Malaysia at 29% of time on social networks, but are still way ahead of the 24% worldwide average and the 22% that Singapore women spend on social networks.


“Women do online whatever they do offline, except they do it more,” panellist Kerry Brown, Nielsen’s director, cross platform

audience measurement, APMEA, told delegates at the breakfast, hosted at Google in Singapore.


The panel discussion ranged from strategies for balancing online and offline activities and the different “trust” levels involved in online activities. “Banks are highly trusted,” said Anne Lochoff, McCann Singapore’s executive director.


Brown added that people were being more truthful online today than they were five or six years ago.


Gina Romera, entrepreneur and founder of The Athena Network, said levels of authenticity online were rising. “Social media is opening us up to who we really are,” she said.

This post from Clickz.Asia focuses on Smart TV – is it the future of TV?


Smart TV is the next seismic shift in marketing that will bring interactivity into the home at a faster rate than any other technology uptake – and it’ll take a new way of thinking for brands to drive ROI.

In case you haven’t seen a smart TV, they look just like any Plasma/LCD/LED TV, but they’ve got a whole lot of intelligence. This allows users to browse the Internet, interact with content and friends – basically, it turns your TV into a low-fi computer. They offer apps, like mobile phones do. For example, Samsung’s App Platform is SmartHub and already provides loads of popular installed apps like Twitter, Hulu, Pandora, AccuWeather, and ESPN.

Read more here.

On Thursday 21st June 2012, over 70 business and professional women attended a breakfast seminar hosted by Women Media Networks (WMN) Singapore. The session looked at how women in Asia are using connected resources in their daily personal and professional lives, the challenges and contrasts across the region, the impact of the digital divide, and what the most popular online activities are.

An informative, statistics-driven presentation delivered by Samantha Oh of comScore opened the seminar, which included a panel discussion covering the best online practices, recommended ways to make performance-enhancing connections, the latest ways to create a professional, credible and appropriate virtual persona, as well as the most effective ways to use the full range of social networks and resources.

The panel consisted of digital though-leaders within the APAC region, including:
Kerry Brown, The Nielsen Company
Anne Lochoff, Regional Business Director, McCann Erickson
Samantha Oh, Account Director, Asia, comScore Inc.
Gina Romero, Managing Director, The Athena Network, Singapore & Asia Pacific

Myths and Truths about Women Online
Samantha introduced us to some interesting facts (and myths) about the online behaviour and activities of men and women in different regions of the world. Some surprising results came from comScore’s extensive research project:

There are more men than women online
Truth: 47%of the global web population are women

Women are more engaged on the web
Myth: On average, females spend 5% less time online than males

Men and women are equally engaged in social networking
Myth: Women are more social online, spending a greater share of their time on Social Networking, Email, and IM than men.

Men make more purchases online than women
Myth: Average time spent shopping online is markedly higher for all women, particularly those over 55

Women are driving online video
Myth: Women consistently lag men in online video viewing

Other fascinating facts about the online activity of men and women:
Puerto Rico, Hong Kong, Russia, Brazil and the US have the highest proportion of female web users above 15 years old.
Female web users in North America spend the most time online (37.9 hours) while women in Asia Pacific shows the opposite trend (17.1 hours).
In Singapore, women are spending the most time online in the following areas: Retail, Education, Email, Blogs and Travel.
Younger users have a much stronger affinity for Instant Messaging (IM), with reach declining rapidly as they get older. Women in older age groups, however, are more likely to use IM than men in the same age group.
Males in the youngest and oldest age groups are spending more time on Social Networking sites than women.
Women in Singapore are more likely to visit than men: 21% of women visited in April 2012, compared to only 19% of men.
Women (particularly ages 15-34) are more active bloggers than men.

About the author:

Claire Kidd is the Operations Director and Content Editor for The Athena Network, Singapore & Asia Pacific, a leading community for female executives and entrepreneurs. Claire also runs her own content strategy and editing consultancy, working with organisations and entrepreneurs to convey a professional and consistent brand message through their written content, and managing editing and sub-editing projects for major magazines and publications.



The weibo landscape is confusing for many people in the marketing and digital industry, particularly if they don’t know how to read simplified Chinese.

But it’s one of the most important tools used in China to engage, socialise, promote and test.

This post is simply a link to a blog by Clickz Asia, who interviewed Ken Hong, the new GM of Weibo Marketing Strategies.

The videos are split into two portions but may help to provide insight. Enjoy!


With over 320 million registered users and over 30 million daily active users on Sina Weibo, it’s become one of the most influential social media channels in China.



In this candid two-part interview, I discuss with Ken Hong, the new GM of Weibo Marketing Strategies, how to leverage Weibo to drive results for your brands and avoid zombie users from polluting your social marketing metrics.

Read more

In our modern digital age, it’s all about trans-media – the art of promoting your brand or campaign on multiple platforms (print, mobile, web, social media etc) at the same time.

One of the keys for trans-media is not to just repeat, repeat. Make sure the approach suits the platform – print doesn’t translate to screen or interactive; Twitter and Facebook can be treated differently when it works better to do so.

Here’s a blog by ClickzAsia, which focuses on the story-telling angle of using trans-media approaches, along with tips and pointers, guides and templates to help you along.

Since the dawn of time, people have craved stories; we live for them – whether they are just fables or for teaching lessons about life, culture, and history, they help us make sense of our place in this world. They bring richness, excitement, and connections while comforting and educating us…

read on