Monthly Archives: October 2012

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This is an interesting re-post from ClickZ about the main social media platforms, their number of users and how they vy for attention from brands. After all, their power is really only in their number of users – who are free to leave any time they want.

Google+ seems to be growing, though it still isn’t considered as important as Facebook for brands.

Facebook recently announced it has hit a billion active users, while niche social networks Instagram and Pinterest as well as China’s Weibo are vying for attention from brand marketers. How is Google+ making its social network relevant for brands in the region?


Read more here.


UEST If someone told me when I was in university that I would one day work in social media I probably would have laughed.  In fact, my father’s response to me working in social media “so do you just sit around on Facebook all day?”

He remembers my early teenage years when I spent more time on ICQ than I did doing my homework. I think he spent many sleepless nights worrying that I would never get into university or get a ‘real’ job.


Little did we both realise at the time, but by 2012 most professionals would barely be able to survive without social media.


We’re now at a point where Google basically serves as your unofficial CV. Before you walk into a meeting, an interview, the office of your newly hired boss or a blind date, the person waiting on the other end is likely to have already Googled you, read your Linkedin profile and checked out a few of your tweets. I’m pretty sure this behaviour has progressed from online stalking, to somewhat socially acceptable.


One of the most effective ways to control that ‘first’ impression is to be in control and aware of how you’re representing yourself in social media. I think the same approach we take for brands can be applied to defining our own social presence:



  1. Define clearly what you’re looking to achieve. Do you want to be a thought leader in a particular area? Are you looking to learn more from industry experts? Are you looking to recruit new talent, or just network with similar professionals in your city? Are you looking to promote your own small business to a wider audience?
  2. What platforms can best support that objective. Once you’ve locked down what you want to do, the next step is looking at what platforms can best help you achieve that in the geography you’re trying to operate in.

    Here in Hong Kong, at 83.13% penetration of the online population, Facebook is king, but great for keeping up with people you already know, or for promoting a brand or business. If you want to branch out and really build your personal-professional network, Twitter, Instagram and are a great way to build relationships with like-minded individuals.

    Though Twitter often gets a bad rap in Hong Kong for not having a huge number of followers (somewhere around 100K+ only, compared to over 4m on Facebook and 2m on Sina Weibo), what it lacks in numbers it makes up for in power users

  3. Use those platforms in a way that best reflects the persona you want to project.  When looking at brands’ activity in the social space, we talk a lot about the ‘brand idea’ and then how that identity is translated through different channels through ‘brand behaviour.’ The same is true for how we should approach our individual ‘brands,’ so we need to define what our key interests/ areas of ownership are and build from there to determine how we will and won’t behave in social media. For example, my personal interest areas are in social media, creativity and China, so I build all my personal and professional social content around this.

    This also helps to provide a basis for what platforms I select to be active on and what role I decide to play on them – an important consideration in the age of a-new-social-platform-per-day. For me, the best place to learn and share social media news is on Twitter, where all my fellow social media geeks hang. For creativity, I love visually driven platforms like Instagram and Pinterest. I’ll turn to Weibo and Mainland Chinese blogs to keep up to speed with what’s happening in China.

  4. Learning & optimising – always. Digital and social presences are meant to live – not die. This is an important thinking for people active in social – either professionally or personally. When we build something in the online space we have to constantly evaluate and learn from our activities in order to improve and evolve over time.  That’s why it’s important to take risks and learn from them, emulate social media superstars, and keep up with the latest news to keep a step ahead.


About the author:

Jocelyn Liipfert is the Head of Social Media at TBWA\Digital Arts Network and runs the Social media Arts (SmArts) Lab for Greater China. Her work is primarily focused on developing and implementing social media strategies for international fashion brands across the region. Jocelyn was responsible for bringing Social Media Week to Asia, and is a co-founder of monthly social media networking group, HKSocial.

She has been interviewed by Bloomberg Asia, The Wall Street Journal Asia and South China Morning Post to comment on various topics in digital and social media.













I’m looking forward to being a guest on the panel at the WMN CASBAA Lunch on 1st November. The topic is Disruptors – Women Who Re-Invent the Game.


Disruption is a topic close to my heart. I believe we are living in the most exciting of times. Industries are being disrupted on a daily basis. For the first time in human history, the power is no longer with the few, it is with the masses. Through grassroots innovation, individuals literally have the power to upheave organizations, products, industries – even countries. We have entered a social and business revolution. It truly isn’t business as usual. Understanding and mastering ‘disruption’ in the 21st century is one of the most important skills needed to thrive. Cultivating a ‘disruptive’ mindset is just as crucial for individuals as it is for organisations.

Economically, technologically, demographically, sociologically – change is now the status quo. KPMG recently predicted that at its current pace, the world will progress 20,000 years in the next 100 – or 2000 years in the next decade. Wow.

Almost everything we do in the 21st Century is up for review. Everything that you or your competition can think of is being re-designed, re-thought, re-engineered. But here’s the more interesting thought. Everything will ‘always’ be up for review, all the time, permanently, forever and in real-time.

Disruption breeds innovation. In the past decade alone we have experienced some of the greatest disruptive innovations. Think iTunes, Amazon, Square, MPESA…the list goes on. These innovations didn’t come from within industry.

What does the next few years hold?

Will your industry be disrupted?

Will your job even exist in 2015?

Take a moment to really stop and think about that. Will your job exist in 2015? Is your product, service, industry or company the next target for disruptive innovation? Or are you at the forefront pioneering the next disruptive innovation?

Think about wow you can cultivate a ‘disruptive’ mindset. Here are my top tips – and of course I’ll share more on the panel.


  1. Challenge everything. Everything. Ask ‘why’ a lot. ‘Why do we do it this way?’ ‘Why should my job even exist?’ ‘When was the last time we re-thought this?’Be fearless. If you are disabled by fear, you won’t question everything and you’ll get left behind.
  2. Be curious. Never ever stop learning, reading, asking questions, meeting new people, travelling and immersing yourself in new cultures and surroundings.
  3. Think like a designer. In every area of your life, think about how things could be better designed. Whether a physical product or an experience, think how it could be designed better, to improve the user-experience. Practice this until it becomes a habit.



Here’s a challenge for you. Before we meet at the event on November 1st, think about what you do every day and ask yourself five ‘whys’.

Until the panel, take care and keep questioning everything.


Learn more here.


About the author:
Emma Reynolds is the Co-founder & CEO of e3 Reloaded. Emma has lived and worked in Australia, Peru, United Kingdom and Hong Kong. Aged 23, she started her first consulting business; at 25 a research business and at 27 moved to Hong Kong to build her third business, e3 Reloaded.


In preparation for our upcoming CASBAA event about Disruption, here’s another interesting way of looking at society and life… and disrupting it and re-inventing the game.

This presentation is an original TEDex production, presented by artist Kelli Anderson. In fact, she describes herself as a ‘tinkerer’ as much as anything else, and this video will definitely show you why.

Kelli believes that the world is full of order that doesn’t necessarily deserve our respect. See what she has to say – and show.



For those who did – and those who didn’t make our Fast Living, Slow Ageing event in Singapore last month, here’s more information about our guest speaker, Kate Marie.

Whilst wielding a couple of dumbbells in a gym class in 2003, Kate experienced an epiphany around the lack of accepted best practice guidelines when it came to staying well and avoiding disease. Kate realized that she had no chance of slowing aging if it meant utilizing the Australian healthcare system as it is; by necessity, it is only set up to help us when we get sick.

As a result, Kate set out to find practitioners and guides to help her design a personal program to help navigate the tricky process called healthy aging in a way she know would work. As a result she is now dedicated to helping guide you to slow the aging process.


Kate has a number of posts on the Slow Ageing blog. View them here.