In advance of our CASBAA breakfast panel, Money, power, ratings…have we sold out at our children’s expense? we asked panel member, Christine Brendle from Kids Dailies to share a few thoughts with us.

 

Talking about media and kids, it helps me to go back to Marshall McLuhan’s Laws of Media and his “tetrad” to analyse any media effects on society.  In short, McLuhan called “media” anything extending our body or mind (radio extends the ear, TV the eyes and a computer the ability to make mental maths for instance). He suggests analysing the effect of a media by answering the four following questions:

  1. What does it enhance?
  2. What does it make obsolete?
  3. What does it retrieve that had been obsolesced earlier?
  4. What does it flip into when pushed to extremes?

Children working with keyboards for instance : the keyboard extends their hands, it makes learning to trace letter obsolete, it retrieves the written communication which had declined previously, when people used to communicate by phone more than by SMS. I am still not quite sure what it flips into when pushed to the extreme.

I find this framework useful when thinking about the consequences on children (up to 12 years old) of their extra consumption of media.

Children consume much more media than previously. So their minds will be shaped differently. For instance research shows that working to trace letters (with a different movement of the pencil for each letter) makes your brain work in a different way than pressing a keyboard (same click for each letter – just a different position on the keyboard). Different parts of the brain are activated by these two actions.

Educators currently argue that the “stability” of what is learned without the movement of the hand is not as strong. Others argue that being able to write independently earlier opens new possibilities that trump the “weaker stability”. I suspect the jury is still out on what will be the long term effects for children who will be allowed to use a keyboard early: Will they ever need to write? Or can we do without?

If children’s minds are going to be activated differently with new media, what are the areas of the brain activated in the old days, that we need to ensure are still activated in our children’s brains?

Having thought about this for a long time, I concluded that part of the brains activated by reading need to be preserved and cultivated. Beyond deciphering a text – which is a very unnatural task for our brains – reading fires up the areas of the brains controlling language and imagination which are fundamental to build an identity. So my work is gone in that direction – leveraging technology to make this unnatural learning process easier.

A final thought on this: At some stage it was thought that radio and TV would have huge positive implications for education. This did not happen in the end and McLuhan’s analysis was that the media impact on society is much more important than its content (for instance family sitting together every evening in front of the TV in the old days – more important than what they watched). I wonder what will the impact of constant entertainment’s availability be on society?

You may have seen this article, showing that YouTube is now more popular than Facebook for young kids… I cannot help thinking that it must be really hard for teachers to make a classroom as entertaining as YouTube these days!

 

If you have thoughts, questions or readings to share in advance of the event, please talk to us via our social media accounts.

@wmnasiapacific

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For our event, Secrets of Their Success: Women in Media Tell Their Career Stories, we invited three panelists: Anne Wong, Director of Strategic Marketing at SCMP; Desiree Au, Publisher of Time Out Hong Kong and journalist and Ellana Lee, Managing Editor at CNN International Asia Pacific. Co-hosted with the FCC, Tara Joseph (FCC President – their first female pres) moderated. For more information on them, please view our previous blog here.

The hashtag for the event is #wmnstories.

The event is exciting for us, from the minute we walks in. “It’s a sexy crowd”, comments Au and another audience member says that since women love to hear about other women, the turn-out should be good. But for us, it’s the whole set-up – it’s almost like a wedding, with name place cards and refreshments laid out before we even arrive.

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Another pleasant surprise comes in the form of a group of Journalism students, who the FCC have allowed in for free. It’s great to see the cohesiveness of this, and I’m interested to hear their feedback afterwards. I hope one of the will write a blog of their experiences at the event. Afterwards, they interview HK Chapter President, Christina Pantin.

As the panel introduce themselves, Wong seems charming and confident. Au is funny and says she probably didn’t even deserve her first job in editorial – she’s modest. Lee says she suffered perpetual jetlag for three years after landing in Hong Kong because she landed on a Saturday and had to be at work by 1am, Sunday. But she knows how to motivate her team – who she likes managing – which is perhaps less usual for most journalists (managing things other than deadlines, I mean). She believes in investing in her team, which makes her sound like the perfect boss.

 

So, what makes work exciting for these ladies?

Wong: “News is a 24 hour business, it could be ideas or news, but the most exciting part of the day is when something new comes up.”

Lee: “Success is 99% good luck and 1% hard work – and I believe in that.” She tells a story of her first days at CNN when she had to ask an interviewee to explain some jargon. The interviewee was so annoyed that someone from CNN didn’t know this, that she hung up. It taught Lee that she always needs to do her homework and that the name CNN was probably why the interviewee had taken her call in the first place. There was a sense of responsibility.

“You will find mentors who will support you and help you get from A to B,” she says. At CNN she’s found her superiours around the region are supportive and willing to give advice. “Be willing to give more than just your job spec,” she says. Advice comes as an added service.

Au: “Life is about someone giving you a chance, like an interview and so on.” Au believes that the generosity of others has helped her, so that should be paid forward.

Wong adds that you should think beyond your job but think about the business and go further than just what your boss told you to do. For her, hard work is about 70% of success. “Chemistry is also important in your work place. Can your boss envision the ideas you have? Is your timing and environment right?” If not, she says you can’t push it further than that. Know when to tell yourself ‘it’s not happening, so move on’.

 

What are their experiences of being a woman in the workplace?

Lee: “My mother worked, in Korea, in the 80s. That was unusual. So my mindset is not really about being a women or a man, just walk in to the room, not thinking you have some deficit.”

Au: “In Hong Kong, I don’t feel like it matters so much if you’re a man or woman – if you break a story, you break a story.” She also thinks that we’re all equal, so when she hears women say “I have family commitments” well, men do too. Au also believes in assimilating. Despite working in an English language publication, Au speaks Chinese at work because her team is predominantly native speakers – and we are in Hong Kong – she feels that expats can likewise assimilate.

Wong: “Media is fairly even – it’s a case of making what you can of it. Various well-known companies do have women in top-level roles here”.

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Is journalism a dying career? Especially with social media, isn’t everyone a thought leader?

Lee encourages students to still go into journalism, because digital won’t end it. It might change the game, but it can be a part of reporting and of course, those platforms aren’t verified. People still want the truth. “It’s healthy for us to have the digital industry, it helps us reach people in far away places and it keeps us on our toes. Verify,” she adds. For the facts, people will still turn to the main, trustable news sources.

Au says that news is personal taste and we know who we want to hear our news from and that having these options helps people to be more interested and involved. People get to know what they want and look for that source. As someone who grew up in the UK, I prefer the BBC for everything, even Wimbledon commentary.

Wong adds that choice is making it better because the audiences know what they want.

Another question brings up quotas because the BBC had said that women should equal 50% of those dispatched to report.

Lee isn’t a fan but has never had to employ or dispatch journalists that way. Au also thinks it’s a dangerous game to play. “How can you put a system in place in an industry that changes every day? It’s about chemistry, not quotas.”

Wong relates to marketing and says “the idea that women and men should be 50-50 is perhaps more of a PR stunt than anything else.” But quotas can be good, she says. “The Women’s Foundation has a 30% quota for boards. If it changes the norm, then it’s not a bad thing.”

 

Is there a difference for women and men in journalism and are women too emotional?

Wong says “well, giving birth is emotional but we handle it quite well!” She adds that there are differences in genders which will change the chemistry and the story. “Women probably have a different emotional approach and reaction to men – a different EQ,” she adds.

Au thinks that men just have a different approach and are more results driven. But Lee, has never really thought about this before and says that empathy is important and perhaps women listen longer to find out what’s behind an interviewees feelings, behaviour and performance. “But in editorial discussions, everything counts. Your age also affects what you are thinking about or care about in your life, so that will be brought to the table when you do your job,” she explains.

 

What do you have to do to be everything you can be?

Wong: “Have faith in yourself and in others and in your future.”

Au: “Hard work and humility”

Lee: “The art of hiring is important. It’s instinctive and gut-driven. I have to think how that person will fit into our environment because every little detail counts so I need everyone in the team to do a good job,” she says, adding, “it’s important also to know you made a mistake and how to amend it.”

 

 

If you have thoughts, questions or readings to share in advance of the event, please talk to us via our social media accounts.

@wmnasiapacific

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We’re really looking forward to our first co-hosted event with the FCC here in Hong Kong, Secrets of Their Success: Women in Media Tell Their Stories. We’ve also had a fantastic response to it, so it seems that a lot of you want to hear the stories of these incredible women who are members of our local media industry.

So, here’s a short bio on each of them, so you can prepare any questions or thoughts before the event (#wmnstories), next Wednesday.

Anne Wong, Strategic Marketing, SCMP

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Anne has spent over 25 years in marketing, beginning her career in the UK in advertising before moving to Hong Kong in 1994, where she joined DDB. She then spent 12 years as the head of marketing for Disney’s theatrical movie distribution business, encompassing 12 countries in Asia Pacific, before moving to the Disney US headquarters to manage global theme park marketing strategy and planning and Disneyland alliance marketing.

Anne currently heads up marketing at the South China Morning Post, a position she has held for the past three and a half years. She writes a regular blog on marketing in the publishing industry for INMA and sits on the board for SOPA, and chairs the SOPA marketing committee.

 

Desiree Au, Publisher, Time out HK

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Desiree has spent over 15 years in Hong Kong media. She is currently the publisher of Time Out Hong Kong, part of an international network of city magazines covering 41 cities from London to New York to Dubai, as well as a communications consultant. She started her career from the ground up, working as a features reporter for the Hong Kong Standard, before becoming their youngest features editor at age 27.

Desiree then spent six years with the SCMP, holding the positions of Arts Editor, Post Magazine editor and launch editor of monthly glossy, STYLE. Concurrent with her position at Time Out Hong Kong, Desiree also writes for the International Herald Tribune and has a column in ELLE LUXE.

She was born in Hong Kong and educated in the US. She sits on three non-profit boards: Society of Publishers Asia, The Women’s Foundation, and The Ambassadors of Design.

Ellana Lee, Vice President and Managing Editor, CNN International Asia Pacific

ellEllana has had a longstanding and accomplished career at CNN, having initially worked in New York as a producer to help launch the program ‘In The Money’. She subsequently worked as a business producer and a senior planning producer, coordinating major events out of the Asia Pacific for the network.

Ellana Lee is based in the network’s regional headquarters in Hong Kong. As head of the network and its editorial output, her role encompasses managerial responsibility for news stories from across Asia Pacific that reach hundreds of millions of viewers around the world.

In recognition of her work, Ellana’s awards include a 2008 Peabody Award for the network’s global coverage of the U.S presidential primary campaigns and debates and a 2005 DuPont award for CNN’s coverage of the South Asian tsunami. She.was named a Young Global Leader by the World Economic Forum and is an Asia 21 fellow, awarded by the Asia Society. She is also a member of the Council on Foreign Relations. For CNN she has been awarded the Royal Television Society News Channel of the Year, 2012 and Cable and Satellite Network of the Year and Cable and Satellite Channel of the Year at the 2011 Asian Television Awards.

We look forward to seeing you there.



The #wmngoals session on Wednesday June 19th, 2013 was centred around aligning personal and work goals – understanding and creating your personal brand so that your life flows cohesively and brings you satisfaction.

 

The commercial introduction to our speakers from Linkage Asia seemed to take a while, but more fool us – Vivian Lo and Yulee Teng were actually trying to demonstrate the use of personal brands. What does Teng mean to Lo?

A CV might not tell you so much about a person after all – did you mention that you’re a qualified yoga teacher, which shows another area of commitment and perseverance to achieve?

To start the session, we look at Want, Should and Can.

Want refers to your energy – that’s a bit more like who you are, what motivates you, what you care about.

Should relates to your role – what’s expected of you by others, be it family or work.

Can is about your abilities and productivity – what you’re able to do, what your skills are.

Believe it or not, these elements do need to be in some balance. The joke is that doing what you shouldn’t want is called sin. But really, how do you feel when you don’t do what you want to do? Feel tired, despondent, frustrated and so on.

Aligning Want, Should and Can creates a more effective person, utilising not just what they are good at but what they enjoy. So it’s always good to clarify ‘is this really what I want?’

When it comes to women, things are slightly different. The Should factor might be more family focused and of course, society comes into play. What does society expect? What is your culture?

Their view on female leadership is the choice – and commitment – to be a leader. Perhaps it’s more conscious than it is for men, due to other expected roles that women play. As you add more roles, you become busier trying to do it all – the mother, the host, the daughter, the wife, the business women, the social entertainer. So then, think about what you want and what you can do differently to equally juggle you Want, Should, Can. As you go along, you have to keep thinking about it.

 

How do you figure out what you want?

What are your motives? What deep-seated characteristics do you have that indicate who you are and what you find satisfying and enjoyable? Another thought is ‘if I won the lottery, would I still want to do what I do?’.

Everyone is driven by different things – some people love achievement but don’t care for the recognition. Others thrive on harmonious and supportive relationships. Some need to be able to influence others while some prefer to be powerful. Which are you? And then how do those translate to the work place?

Teng notes that women often dislike the word ‘power’ and see things differently, like influence as a positive, being used to create change. Whereas for a man, power seems like a positive  or accepted trait. In fact, there’s a difference between personalised and social power. Do you want to make yourself look strong, or make others feel strong? Again, you have to think about what drives you.

Think clearly about what you want and how that fits with your responsibilities. Sometimes you have to manage the want.

 

Your stakeholders include your clients, husband, peers, community and so on. Considering that, you can also define goals and objectives that you can achieve. Consider your parameters and then acquire the skills you need to achieve. But there’s more – how you communicate matters too. Do you fill the room or take a seat? Do you do both? Do you know where to sit in a room? Think about your personal presence.

So, chart your personal action plan – and perhaps, pick one thing you’ll do differently.

 

 

 

If you have thoughts, questions or readings to share in advance of the event, please talk to us via our social media accounts!

@wmnasiapacific (the hashtag for this event is #wmngoals).

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Our next event in Hong Kong, on June 19th, is about your personal brand.

 

This one sparks my interest more than ever, because after setting up my own creative servicescompany, I not only moulded a company around my skills but I became the personal brand through which I was trying to meet clients and earn a salary. Funny how that happens, without you really planning it that way.

For our breakfast event, the objective is to empower women to make career choices that are aligned with their life goals. Making work align with my overall life goals? Wow, that also sounds great. I almost feel a burst of “I can do that?!” even though this is something I’ve been slowly (realising and) doing for the past three years.

 

Our speakers, from Linkage, Vivian Lo and Yulee Teng will share some practical tools for participants to realise and own their goals in order to lead effectively in all aspects of life.

  1. Framework of the 3 Factors of Personal and Leadership Effectiveness
  2. Understanding your values and Defining Your Goals
  3. Women’s Life Cycle and Career Choices:  Making and Owning Your Choice

“What is your personal brand?” asks Yulee Teng. “Knowing what you wish to stand for and how you demonstrate that effectively in pursuit of a happy and successful personal and professional life, is what Personal Brand Management is all about.”

Teng will take us on a guided journey of understanding our own values and needs to be effective in roles that we play in our lives and career. Acknowledging that success may take a different form and definition over the life span of a woman, we’ll explore how tomaintain authenticity while leading ourselves and those around us.

 

 

 

 

But to get you thinking about things before the event, here are some of the things I do, when I’m trying to get my work (therefore, my life) to move in the direction I really want it to.

 

Make a list. It helps you to know what you want. Always have a few things you’re asking for in your life. If you don’t how will you get it?

Think about why. Why do you want that thing? Where will it lead you? What do you need to do to get into position to enable that thing to happen?

Talk to people. Tell them what you want, let it be general knowledge. And listen to what they say. Take note of the overall response you receive, just in case you are crazy… or missing something really important in your idea.

 

Those few things at least, will get you in the right frame of mind for our session. From the point of view of a small business owner, who is basically touting herself in the name of aforementioned business, I’m really looking forward to seeing what skills I’ll learn.

See you there,

Vickie

 

If you have thoughts, questions or readings to share in advance of the event, please talk to us via our social media accounts!

@wmnasiapacific (the hashtag for this event is #wmngoals).

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That there are not enough women working in higher up and management roles is a topic that keeps coming up – while in Hong Kong, we know from various studies how shockingly few women there are in the workforce, especially after child-bearing age, this is an issue all around.

This post, found on iMedia Connection, covers some important points and notes that this issue (notably in ad tech – and let’s face it, all tech industries including engineering) is not just a Hong Kong or Asia issue.

 


 

 

There is a clear gender imbalance in ad tech, especially at the senior level. Here’s how women can begin to flourish in the industry.

As an exciting, challenging, and constantly evolving sector, the ad tech industry has changed the way online advertising operates, attracting the brightest minds and spawning a wealth of innovative businesses. The result is an industry in which everyone wants to work. Yet despite all this dynamism, there is a distinct lack of women in the industry, especially at the senior level.

 

 

THE ROOT OF THE PROBLEM

This issue actually starts well before the workplace even factors in. Although test scores and grades show that women are strong in mathematics and science throughout grade school and high school, when it comes to degree courses, women are significantly under-represented in engineering and computer science. According to a 2011 report from the U.S. Department of Commerce, fewer than 14 percent of computer science degrees are earned by women. This means the lack of females is much more than just an industry issue. The challenge lies in attracting more women to college engineering departments.

While this challenge won’t be solved overnight, the lack of female engineers and computer scientists has a direct impact on the ad tech industry. Because the majority of companies in this space began as innovative, small technology startups driven by engineers, there is a male-specific bias at the senior level that has been inherent in this sector from the start. Furthermore, the additional time demands and commitment levels associated with working for a startup are often greater than those of a more established business, which could also impact the willingness of women with families to join the industry. Finally, the fact that many of these startups are funded by venture capitalists or angel investors — another male-dominated sector — further perpetuates the issue, as most board members and advisors tend to be men.

TRICKS OF THE TRADE FROM WOMEN IN THE FIELD

While it might seem like the odds are stacked against women in ad tech, it’s important to realize that working in this industry and being a good wife and mother are not mutually exclusive. Women should not have to choose one or the other. This false assumption deprives the industry of very talented individuals, especially when women feel they cannot return after maternity leave because the demands of the company don’t support them when their priorities have shifted to support a healthier work-life balance.

For women who are concerned about not being able to dedicate enough hours to the job, they must understand that when it comes to the working day, less can actually mean more. It’s not possible to equate hours spent at work with output, so if someone is in the office for 12 hours per day, it does not mean they are more effective than someone who is there for seven. What matters is how you control and use this time. It’s important to realize that you are in control of your calendar and success. Rather than leaving your calendar open, use it to book time for key activities such as researching, brainstorming, and keeping up-to-date with the industry — even booking days to leave early in order to spend time with the family — and then stick to your plan (within reason of course). Although it might mean less time in the office than male colleagues, it can also lead to an increase in productivity. Focusing on priorities can make people far more efficient with their time in the office.

For women who do reach a senior level, you must ensure that the key skills you bring to the business are not suppressed, as the response to operating in a male-dominated environment is often to “de-feminize” in an attempt to fit in and be “one of the guys.” Our advice is to reject this premise, realize it’s unnecessary, and understand that it’s a pressure you put on yourself, not something your male co-workers are forcing on you. Have the confidence to accept that you’re different from your male colleagues, and remain true to yourself by using your own skills to add value to the business. This is especially important in a leadership role where authenticity is critical. You must mean what you say and say what you mean in order to gain trust and respect from your team, partners, and clients.

One trick we’ve learned from our male colleagues is to be sure the right people know about our career aspirations. Men are more forthright about articulating their successes and stating exactly where they want their careers to lead. Women can often be more passive, and if you don’t communicate to your boss what you want from your career, he or she might assume you do not want increased responsibilities and the additional pressures they bring. As a result, you could be overlooked for career advancement opportunities, even if you are the most qualified person for the role. Speak up from the start, and make sure people clearly know what you want from your career.

As well as being more vocal, when it comes to technology, you can never be too inquisitive. This is critical to anyone’s success. Overcome any fears you have and “dive into the technology.” Sit down with the experts and don’t be afraid to ask questions. Push people to explain things in a way that you can understand and ingest. The more deeply you can understand things, the more valuable you can be to your company.

A LOOK AHEAD: THE FUTURE IS BRIGHT FOR WOMEN

Having more women in senior leadership roles will help address the lack of women in the industry for a number of reasons. First, they can become role models and mentors for other females as they overcome the obstacles traditionally associated with balancing home and work lives successfully. Women in senior roles can relate to the challenges facing other women who are entering the ad tech industry. At the same time, when it to comes to building effective and functioning teams, female bosses are less likely to consider the potential family aspirations of a female employee and will focus instead on what that person can add to the team and whether she is the right person for the job.

Over time, the ad tech industry will change for the better, and this will happen faster if we can incorporate more women in positions of true leadership and influence. It’s important for companies to encourage women to fully understand and maximize their potential while also developing a culture that supports a work-life balance. Women bring different skills and strengths than men, which can make organizations more holistic and resilient. Companies suffer when they lose valuable, skilled employees, as often happens when, for example, women choose not to return to this industry after they have children, or they stop looking for leadership opportunities because they feel discouraged.

We all passionately believe the ad tech industry offers a dynamic environment that can create enormous opportunities for women to imagine, create, and lead, and we cannot see ourselves working anywhere else. We must all work together to ensure we can attract and nurture more women in the industry who feel the same.

Denise Colella is president at Maxifier.

Nicolle Pangis, president at Real Media Group, and Maureen Little, senior vice president of business development at Turn, contributed to this article.

 


 

This article was originally posted here.

 

 

Please follow us on our social media platforms, to really get the conversation going.

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Our strategy breakfast event on May 15th was presented by Rob Depinto, a Silicon Valley veteran.

 

The hashtag for the event was #WMNstrategy.

 

Strategy is essential in having a successful business, yet its definition can become blurred. I was really excited to attend this breakfast, but I didn’t know that much about the strategy and this was the perfect way to learn more.

The event kicks off with Rob DePinto, director of strategy at innovation consultancy, ikyo. He explains that there are three aspects to consider when creating a business strategy.

 

 

  1. Strategy
  2. Innovation
  3. Execution

 

DePinto says it’s important to not confuse the definition of strategy in business. Strategy is all about where the business needs to go and how to get there. He advises not to confuse strategy with sales forecasting or vision because if the definition isn’t correct, then the strategy won’t be successful. In addition, DePinto stresses that time is a huge factor to consider – so anchor yourself in reality when creating a strategy.

 

Strategy
DePinto breaks down strategy into three areas: objective, diagnosis and guiding policy.

 

Objectives are pretty self explanatory and DePinto offers tips on areas to look at, such as winning customer preference, creating sustainable competitive advantage and leaving money on the table for shareholders.

Diagnosis is all about analyzing problematic areas of the business and asking important questions, like what is really going on? What areas concern us? What will create advantage?

Lastly, the guiding policy is necessary to help the strategy reach its targets. It’s an approach to help overcome obstacles on the way and defines the principles of the strategy. DePinto explains it is a system of action with measurement – and emphasizes again that timeline is very important when creating a strategy – so your competitors don’t get ahead.

DePinto provides a Gucci case study. They had to understand where they were in order to see where they needed to go, so they conducted extensive research in the process. Gucci bought competitors’ handbags and pulled them apart to really see what they were up against. Then, they looked at what they could do with what they had. Ensuring that every department was involved in the strategy process was critical to success. DePinto explains Gucci’s system of advantage through involving and being willing to analyze all areas of the business, from marketing to stores, supply chains and HR, to customers.

 

 

Innovation
Innovation is extremely important for a business to be successful. Why? DePinto says that bringing a product that yields new value to market is critical to success. He offers tips when it comes to innovation and explain that the ‘product’ is the complete value proposition and not just a device. This includes how the customer feels when they buy the product and what makes them want to buy the product. He also advises focusing on serving a ‘market’, not customer by customer. He emphasizes that ‘value’ has to be created with your product – then you have to dominate the chosen market.

 

 

DePinto breaks down the innovation process, stating you have to precisely determine ‘value’ and what that is for your customer. Think about what problem you are solving and how you’re solving it. Who is the customer? Exactly what segment and sub-segment do they fit into? Any hypothesis created needs to be tested and the sales process needs to be repeated in order to accurately scale how successful the product can be. What follows is where everything links together. Strategy is where and how to get there; innovation is about bringing a new product to market – which then moves forward to diagnosis, guiding policy and finally, cohesive action (execution).

 

Execution
This is the system of getting things done and requires tough discipline. The ability to execute is vital, or the product fails. Another DePinto case study of Yellow Tail Wine shows an excellent example of execution. Their strategy involved bringing new wine drinkers into the market, instead of trying to target existing wine drinkers. They made it easy for their target market and excluded technical words surrounding wine. Yellow Tail even offered simple recommendations like which wine goes with which type of meat, which was ideal for their target market. They executed their strategy well and covered the innovation process. DePinto says that being different is much better than trying to be better than competitors.

 

 

When developing a strategy, DePinto highlights that covering all areas of the business when creating a strategy is also very important, including key performance, activities, value, resources, revenue, channels, customer relationships, customer segments and cost structure. He finishes with a few great examples of strategy, including the Yahoo! Weather App. Yahoo! isn’t the most popular search engine, but their new weather app has been very successful. It uses simple icons and is very useful with its maps feature. It’s a great example of innovation and execution, and was a boon for Yahoo!’s marketing as it showed they were moving forward and changing for the better.

After attending the WMN breakfast, I felt very inspired because DePinto gave great advice and case studies on strategy in business. I learned that being realistic with timeline, as well as executing for all areas are an important part of strategy. I also learned that strategy is an essential part of reaching goals, whether it be in business or creating something new. I will definitely be implementing some of the advice offered by DePinto into my work.

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Our next event at California Vintage is about strategy. Our presenter, Rob DePinto will be answering questions at the event, so get prepared to tap this Silicon Valley veteran.

 

Strategy is the difference between success and failure. Hundreds of books have been written on “strategy”, yet it remains poorly understood in many areas of business, and it is rarely executed effectively.

 

This talk aims to clearly define what “strategy” is and how it is inextricably linked to execution and how it should be linked to innovation. We’ll provide a practical framework and talk through some practical examples to bring it to life.

Presented by: Rob DePinto, director of the strategy and innovation consultancy, ikyo. Rob has worked at executive levels across a range of disciplines from startups in Silicon Valley where he raised capital and pioneered new products (awarded a US Patent), to marketing and advertising, through to being the ‘client’ in multinational companies. He has lived and worked in the UK, USA, Europe and across Asia.

You can read a  blog by DePinto here.

The hashtag for this event will be #WMNstrategy.

Please support the venue by purchasing food and beverages at the bar.

 

8am registration

Presentation 8:30-9:30

Tickets: Members – FREE, Non-members – $60 (pay at the door).

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Dare, Dream, Do: ways to begin living the life you always dreamed of

Would you like to lead a life that feels more authentic and true to your dreams? Are you ready to move beyond the trapping of goals that matter to others but not to you? Would you like to know how to feel more inspired and do the best work of your life? If yes, you are ready for the “Dare, Dream, Do” webinar.

 

Women Media Networks invites you to join the conversation with two inspiring and fabulous women - Whitney Johnson and Dr. Tanvi Gautam - who will share stories, practical tools and wisdom to help you reconnect with your dreams and live a more authentic and inspired life. The webinar builds on the wisdom from Whitney Johnson’s book by the same name and from Dr. Tanvi Gautam’s international workshops on women and the inner work of leadership.

Dr Tanvi Gautum also shares some inspiration for us, in advance of the event – and she advises to search around these pages well for extra inspiration!

Podcast #1 features Johnson and Gautum:

http://wowfactor.asia/podcast-with-whitney-johnson/

 

 

Podcast #2 features Johnson and Gautum talking more personally about their thousand dreams:

http://wowfactor.asia/a-conversation-to-launch-a-thousand-dreams/

 

To sign up for the event, click here.

 

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The event at California Vintage on April 17th, 2013 was lead by Jay Oatway.
Social Media has become very important over the past 10 years and has so much power behind it today, that it even drives certain brands and businesses. Despite being around for such a long time, not everyone knows how to use it and a few people admitted to this during the event.
Social Media doesn’t have to be complicated; it’s merely people being social in a digital space. Jay Oatway (@jayoatway) explains the different platforms available – and that it’s vital to use them in order to create an online presence for your brand. It can be confusing to figure out which is best for you, but don’t let it discourage you from at least trying some out and exploring each platform.
Twitter
Twitter has wide and diverse users who will talk about anything and everything… even their breakfast. This platform uses updates from users in the form of  a Tweets – and when posting you’re restricted to 140 characters. Don’t be discouraged by that, as Oatway explains that people use hashtags (like #wmnsocial101) to monitor conversations.
Popular hashtags trend, so sometimes you’ll see real time news before the news broadcasters have even written about it. I have found tweeting to be very beneficial to TMB, helping me to build up like-minded followers and tweet useful links that are relevant to the topics on my blog.
As social media is all about presence for brands, Oatway advises people to customise their profiles. Use a real picture of yourself as a profile picture. It can put potential followers off if your tweets and profile look like a hard brand and not a human tweeting behind that brand.
Once you’ve got the profile sorted, then what do you tweet? Social media is about sharing stories, so don’t be afraid to interact and share yours. You can search for your interests on Twitter and then interact with those who have the same interest, by asking questions or adding value to questions other people have tweeted. Oatway explains that not enough people listen, so it’s best to listen first and then add value. Another big no-no on Twitter is to shout about your products or service non stop – so be careful.
Facebook
Did you now that George Takei is one of the most influential people on Facebook? I mention this because it can be useful to look at what other people are doing and seeing how they’re interacting with people, then implement it to suit your brand. Facebook is great because you can create your own page and schedule when to post at a relevant time, by using the clock icon. This is ideal if you’re a very busy person (I use this a lot, because I don’t always have time to post things when I want).
When using Facebook for business or personal purposes, Oatway stresses that it’s important to always have a positive attitude when sharing. Keep it positive and try to ignore people who attempt to get a bad reaction from you. Heated debates can arise from controversial news or personal opinions. In those situations, other users can try to evoke negativity. Since social media is a space where people can put across their personal opinions, whether it’s on your blog or your brand page, always deal with negative comments in a positive way.
LinkedIn
LinkedIn is seen as more of a serious platform where people tend to discuss business and your profile reflects your resume. This may be the case, but Oatway says don’t be afraid to use LinkedIn for networking or creating groups with common topics as it’s not just a job hunting platform. You can still find groups based on your personal interests, but be careful if the group if of a slightly controversial topic because if you’re connected to work colleagues, they can see your groups on your profile.
If you are going to use your brand as a group, or create a group that shares interests on LinkedIn, then you need to continuously post and invite others, or it won’t thrive or grow.
Oatway compares social media to gardening where profiles and groups will only grow if they’re maintained daily with posts and responses to comments. This is something I can relate to, as it’s a problem that I face on a regular basis when finding interesting links to share on my platforms.A scheduling app, such as Hootsuite or Buffer will usually solve this problem, letting you line up posts and connect all your platforms to the app. Not only that, but there’s prime posting times and Oatway mentions this briefly. It’s good to post during those times so more people see your content.
Google+
This is a platform that I’m still figuring out for myself, but I know it’s really important for search engine rankings (SEO) because, well, it’s Google. According to Oatway, this is an up and coming social network, so it’s good to get on there while it’s becoming increasingly used. What’s interesting about G+ is that it uses circles, instead of friends, followers or connections. You can build circles according to who they are and what they do, so you can have circles with successful women, circles with friends, circles with family… the list goes on. You can also share these circles, so it’s good for businesses.
Google+ is similar to Facebook in that you can create pages for your brand. It’s very visual with a large section for cover photos, but what differentiates G+ from Facebook is that you can create communities on G+. Communities are similar to groups in LinkedIn, so you can have a space where other users can have their input. It’s important to provide a space for users to do this as Oatway emphasises that listening in social media is vital in helping you know what followers and customers like and don’t like. When you know your audience, you can make changes to better your website, business or platform.
Quick Tips
  • Be consistent with all your profiles – ensure they all have the same logo
  • Listen more than you talk – learn from people’s advice or opinions
  • Share positivity – ignore the negativity and rise above the trolls
  • Grow the communities you want – find interests and like-minded users
Towards the end of the event, Oatway offers advice on digital marketing strategies and advises to use advertising and sponsored stories within Facebook. As it’s a very popular platform, users Like a lot of pages. You will have to compete with others in regard to how you show up on a user’s news feed (Edgeranking) and paid advertising helps you stay in people’s feeds for longer. He said it’s also good to gain more Facebook Likes on your page, so you have more people to advertise to.
If you’re completely new to social media, then it’s probably a good idea to choose 1 or 2 platforms and then slowly build them up. Follow other influential users and people/ groups who post content you’re interested in, then wait for the right moment to add value to discussions. If you’re looking to create multiple accounts on different platforms for your brand, then it’s a good idea to look into an app to assist with posting, such as Tweetdeck or Hootsuite.
At the end of the day, everyone has an opinion on social media and which platforms they prefer. Everyone uses it differently too. I actually don’t know much about LinkedIn and Google+ as they’re not my preferred platforms but since the event I have considered using them more. Social media is always growing and networking sites are always evolving, adding new features and changing layouts. It comes with many advantages, including feedback for your brand, so join in the conversation, share your stories and create a buzz.
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