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Event hastag: #wmnkids

I know that this is an long write-up, but today’s fantastic event really deserves it!

It’s taken a lot of emails and turning over of ideas to get our CASBAA panel topic and guests just right. Recognising that we create the world in which we live, especially with such strong media influences, we will look at how today’s media affect our children – tomorrow’s leaders – how it shapes our thoughts, how children consume media and how they then see the world.


 

Our panel is made up of moderator and CNN International anchor/ correspondant, Kristie Lu Stout, with panel members: Christine Brendle, founding partner of Kids Dailies Limited and non-executive independent director of The Red Flag group; Jeremy Hall-Smith, Managing Director, Persuasive Networks Ltd; Jay Oatway, leading social media authority in Asia-Pacific; Alice Wilder, Educational Psychologist. 

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Lu-Stout opens the event admitting that as a youngster she watched it all, from Degrassi Junior High and Duck Tales to prime time shows like Golden Girls – totalling about five hours of media content a day. Now, we have more screens and different devices, on top of the web, apps and video games.

While second screen viewing is common, it’s something we didn’t experience as children. Wilder says that media kids can access as much media as they like. But she points out that kids don’t change – media does. “Their developmental needs and the impact media has on them doesn’t change, despite all these devices,” she says. Even from pre-school and early primary, children access things like YouTube and play with apps via their parents’ devices. What is the impact?

Defining ‘impact’, we look at language development. According to Brendle, from birth to five, parents push tablets and are proud at how fast children learn to use the right kind of technology, say for for language acquisition, especially when learning more than one language or how to write.

But after that age, parents want children to use pen and paper and take away access to the tablet. It’s a confusing message for children. “This needs reconciling. Our children’s minds will be different if they don’t learn to write the way we did, that’s part of how our brains develop, through tracing and copying.”

For Oatway, it’s about parental choices. Digital devices feel like unchartered waters when it comes to child rearing. “We’re weary of just plopping our kids in front of the TV and apps,” he says. There’s so much content now, accessible on so many devices that you have to co-view.

Lu points out that parents now curate what their children see, which was not such a factor in the past. Managing what your children watch or what app they use takes time to research and curate, Outway points out. But some apps and games are developed for learning and can be used well. Another point is that parents don’t often use parental locks, but typically the same device is used around the house, so kid can and will access programs used by adults too.

“What’s allowed into your house?” asks Wilder. It’s true, you wouldn’t have just any babysitter but the screen acts as one.

Do you converse with your child about what they have seen and what they feel about it? For instance, a program like Wilder’s Cha-Ching Money Smart Kids, which teaches financial literacy to 7-12 year olds, might encourage a child to talk about money with their parents, learning about something important.

But Wilder points out, conversations at school, even if your child didn’t see it, gives an experience of it. Hall-Smith re-iterates: Most parents don’t engage with their children over their TV viewing. “It’s more ‘I don’t have time at the moment,’ than a tool for discussion”. Perhaps in truth, we don’t approve of screen babysitting.

 

Kids online
Children going online is another media issue for parents. “In the past, it was the geeky kid who went online but now, all kids might do that, finding friends online who like what they like.” says Oatway, He says benefits include increasing self esteem. On top, the social currency is that you find things online that you talk about in the playground, making you cool and part of a group. It’s cool to be geeky.

Using Twitter in the classroom has also been positive according to Wilder. Young children learn about communication and if they tweet out, parents can see it and know what their child did that day, but also, children learn how to write messages and share their day.

Cyber bullying is a recent and heavy issue. Currently the story of three girls in Florida is all over the news. This unchartered territory is one that parents will have to watch this as their kids grow. But Oatway says “social media is open and transparent so cyber bullying isn’t secret – it’s not the back alley behind school, so why is this happening?”

If anything, social media should teach kids to be open and friendly but also learn how to build the right network of reliable friends and reach out if something bad happens. An issue that Oatway points out is that media is changing so fast that some children haven’t known to reach out and nor have adults been aware of the issues. Bad things have happened. Wilder reconfirms her belief that parents are responsible for discussing their kids activities with them: What have they been doing? Why? Perhaps again, the issue here, is lack of time.

Children’s digital footprint and privacy are another issue for Internet use. Online privacy classes might well be taught in schools eventually, alongside sex ed. “Being online and private depends on what network you use,” says Oatway. Twitter can be private, but Facebook is harder to manage in terms of managing privacy. But he advocates that Google + and Facebook encourage the use of real names, which leads for a more bona fide online friend. “The worst online trolls usually hide behind an anonymous mask. Here’s another conundrum: We want privacy but we also want transparency.”

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Copying what’s on screen – or do ratings matter?
In China a video of two boys were caught having tied a nine year old to a tree and set fire to him. They were copying a cartoon. But Hall-Smith points out that this is no different to the Three Stooges, it’s not new media.

Video games are something that parents and producers both consider when it comes to age appropriateness – and laws ensure that. But does that thought reach further? “There’s no longer a separate bubble of adult and child content,” says Brendle. Lu-Stout steps into the discussion with an anecdote: This conversation happens regularly at CNN International, who have recently introduced a “WARNING” alert on screen so that parents can stop their children from seeing inappropriate news content.

Rating systems or lack thereof matter – TV and apps are ungoverned, but broadcast is much more regulated than digital. Oatway says, “digital has a better chance of fixing this issue than broadcast will, because as people increasingly log into content via a social media account like Facebook, the channel or media source can identify the supposed age of that user. TV doesn’t have that luxury.”

Hall-Smith quips, “you’re pre-supposing that those running such platforms have an interest in verifying the age of the person behind the account. Children will subvert any controls they can. The genie is out of the bottle and always has been. Look at what they’d do to get GTA!”

Brendle reminds us again, “we need to consider what needs to be protected from the past, from traditional roles of education.” Her concern is less over morals but what brain activities, what stimuli we know works. Wilder adds that technology is just another tool, nothing else. Pre-schoolers are curious and are life-long learners, so as adults creating content we should capture that, and use technology to help. The invention of the printing press didn’t make everyone an author. The invention of the camera didn’t make everyone a director.

 

If you have thoughts, questions or readings to share, please talk to us via our social media accounts.

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We don’t usually promote other people’s events on WMN, because we take care and precision over how we curate our calendar for the year. But there’s one debate which is really worth the attention and AmCham HK are running a breakfast event before our next, which should nicely inform and ripen our ideas before the day.

In our Careers Blog (members only access) I recently posted some background and interview with Anne Marie Slaughter, who says that we can’t have it all and that women are not supported to have a career and children, while continuing to support and raise their children throughout their childhoods.

The AmCham event is titled Male Female Differences at Work:

 

The ‘fit’ between gender and the different stages in an organisation’s ‘lifecycle’ will be used to illustrate that it’s very unlikely that the same individual will be successful leading an organisation throughout its entire ‘life’.

 

 

The implications of this research for corporate careers and corporate success will be presented, as well as some development implications.

 

 

 

 

 

On March 26th, we will host our next eventDeconstructing the myth – having it all.

 

In celebration of International Women’s Day, WMN HK are having a very special event. To those of you who went to last year’s exciting CASBAA event it will be a similar format and in the same fabulous Bloomberg auditorium.The panel discussion will feature WMN’s founder (and mother of two and the COO of The Red Flag Group) Bobbi Campbell, as well as guest speakers. It will be moderated by Mia Saini, a reporter for Bloomberg.

 

All too often we hear the words  ”you can have it all”, particularly when we see high-powered women, such as Marissa Mayer (CEO of Yahoo) claiming success in juggling both work and family. Is it true – can we really have it all, or are we really kidding ourselves? This controversial issue will be the focus of the panel’s discussions.

 

Please join us for our debate and share your ideas and thoughts with us before hand, on our social media platforms (#wmndecon)

 

@wmnasiapacific

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On November 1st, 2012, Bloomberg kindly hosted the Women Media Networks Media Disruptors lunch event, Changing the Rules of the Game.

With Moderator Mia Saini, News Presenter for Bloombergand panelists Emma Reynolds (Co-founder & CEO of e3-Reloaded), Joanne Ooi (Plukka.com) and Mariko Sanchanta (news presenter, Wall St Journal (WSJ)), we were set for an exciting discussion.

From the start, Saini disrupted the audience by taking a question and answer approach, creating audience interaction throughout. Saini’s wit and humour kept the conversation focused, fast-moving and entertaining.

 

 


 

“To engineer a disruption, the consumers will take time to catch up – be dynamic enough to roll with it, have back-up plans, re-iterate with your consumer,” advises Ooi near the beginning of the discussion.

 

 

“To keep innovating is to go back to the core of the disruptive mindset. Look at all areas, sales, engineering, consumer needs, etc. It’s an art, you cultivate it on a daily basis,” adds Reynolds.

 

 

“Yes, you have to throw your ego out of the window - you might have to throw great ideas away in being realistic, to keep a healthy directions,” adds Oi.

 

 

Coming from WSJ, Sanchanta has other comments. “Now we understand what our readers look at on our site, we’ve added a tool on the page to show how many people are reading which pieces. It’s push and pull, on whether it’s a core story that we’re promoting there or whether we want to up our reader numbers. The WSJ Asia team is quite autonomous, so we do try things out and when they don’t work out, we move on.” She describes an ego and agenda-free scenario.

 

 

We all know that in large companies, it takes a long time for new ideas to get to the top management - and by then, the world moves on. So what do you do? “You have to think like a small company,” says Reynolds.

 

 

Highlighting that is the fact that some of the best online or mobile payment companies are not headed by the main credit card companies, as you’d expect. Moreover, those payment companies cut out the middleman and have great interfaces, Reynolds observes. Her favourite example is https://squareup.com/, which allows mobile phones to take credit card payment.

 

 

As an executive, or someone less up-to-date with modern advances, what do you do when you’re left behind? Consultant Reynolds finds that sometimes her clients are those executives that have been left behind by disruption. “We can’t afford to wait around so we work out which companies we deal with well.”

 

 

Ooi reminds us of the danger of egos, getting in the way. “We have to be strong enough to walk away and move on. I don’t mean that some clients understand disruption immediately, but we can see if they’re open to it. Then we move forward and identify the problems. That helps the clients to open up and want to change. We focus on problems first not solutions, that keeps their interest. Things are different now, the power is with the masses, not the few at the top,” she observes.

 

 

Quantifiable statistics, defining working culture, looking at more realistic and regular performance reviews and crowd-sourcing ideas within the workplace are the kinds of activities that Reynolds works around.

 

“At WSJ, we’re always teaching our readers how to do things – many don’t know how to Tweet and so on,” explains Sanchanta. In Reynolds’ experience, men in their fifties are often strong ambassadors of learning new techniques and embracing modern technology and social media.

 

 

Disruption doesn’t come from the bottom, says Ooi. It comes from strong individuals – the power of the individual is vital. “If you can’t get that in your organisation, you hire people like Emma!” she quips.

 

 

Sanchanta says that as a woman in a male dominated industry, she is more of a disruptor, because she stands out at the meeting table.

 

 

Let’s look more closely at media. “As a traditional print media, we don’t easily embrace new technologies and people are sceptical. But we decided to do online videos, because it was something different,” says Sanchanta. “At first, it was awful but we got better and it works because most people are willing to go on camera.” Meanwhile, companies like Goldman Sachs have embraced Twitter, something that surprises former employee, Saini.

 

 

China has its own disruptive mindset. Saini’s husband travels to China for work regularly, and often, finds that her feeds are cut – the screen goes black a millisecond after she appears. But WSJ is one publication that has managed to remain online in China. “We don’t let it affect our content but if we’re reporting on a government we always make contact and ask direct questions,” says Sanchanta.

 

 

Being an entrepreneur in the disruption world doesn’t necessarily mean that you’ll be rich. Perhaps embracing the failures is part of the process? Reynolds’ first company, in the UK, went bankrupt during the financial crisis. “I lost everything,” she says, without regret.

 

 

Industries that might not have yet been disrupted yet,include financial advice services. One audience member thinks this will change in the next 5-10 years, but other changes have to happen behind that. Australia has already moved toward full disclosure; the UK has also made some changes.

 

 

Another main industry that needs change and disruption is education. Adult learning and life-long learning are key words here. Freer, low-cost education that’s internationally available seems like a dream. But education is getting more expensive year-on-year and good teachers and professors are still vital and need paying well. One audience member suggests that you can disrupt the system and still pay well.

 

 

Final words of advise
“I never thought ten years ago I’d do online video and Tweet. Just keep adapting, leaning and stay on top of the trends. We’re all so busy but I always try to read, learn and talk to people.” – Sanchanta

 

“Use the 4C DNA: Collaboration, co-creation, controlling, connecting. If you don’t see those four things, it needs disrupting.” – Reynolds

 

“Our inputs are very Googlised – we need to supplement that. Sip from the fire hydrant every day – eventually you’ll have a disruptive thought.” – Ooi

 

 

 

 

 

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I’m looking forward to being a guest on the panel at the WMN CASBAA Lunch on 1st November. The topic is Disruptors – Women Who Re-Invent the Game.

 

Disruption is a topic close to my heart. I believe we are living in the most exciting of times. Industries are being disrupted on a daily basis. For the first time in human history, the power is no longer with the few, it is with the masses. Through grassroots innovation, individuals literally have the power to upheave organizations, products, industries – even countries. We have entered a social and business revolution. It truly isn’t business as usual. Understanding and mastering ‘disruption’ in the 21st century is one of the most important skills needed to thrive. Cultivating a ‘disruptive’ mindset is just as crucial for individuals as it is for organisations.

Economically, technologically, demographically, sociologically – change is now the status quo. KPMG recently predicted that at its current pace, the world will progress 20,000 years in the next 100 – or 2000 years in the next decade. Wow.

Almost everything we do in the 21st Century is up for review. Everything that you or your competition can think of is being re-designed, re-thought, re-engineered. But here’s the more interesting thought. Everything will ‘always’ be up for review, all the time, permanently, forever and in real-time.

Disruption breeds innovation. In the past decade alone we have experienced some of the greatest disruptive innovations. Think iTunes, Amazon, Square, MPESA…the list goes on. These innovations didn’t come from within industry.

What does the next few years hold?

Will your industry be disrupted?

Will your job even exist in 2015?

Take a moment to really stop and think about that. Will your job exist in 2015? Is your product, service, industry or company the next target for disruptive innovation? Or are you at the forefront pioneering the next disruptive innovation?

Think about wow you can cultivate a ‘disruptive’ mindset. Here are my top tips – and of course I’ll share more on the panel.

 

  1. Challenge everything. Everything. Ask ‘why’ a lot. ‘Why do we do it this way?’ ‘Why should my job even exist?’ ‘When was the last time we re-thought this?’Be fearless. If you are disabled by fear, you won’t question everything and you’ll get left behind.
  2. Be curious. Never ever stop learning, reading, asking questions, meeting new people, travelling and immersing yourself in new cultures and surroundings.
  3. Think like a designer. In every area of your life, think about how things could be better designed. Whether a physical product or an experience, think how it could be designed better, to improve the user-experience. Practice this until it becomes a habit.

 

 

Here’s a challenge for you. Before we meet at the event on November 1st, think about what you do every day and ask yourself five ‘whys’.

Until the panel, take care and keep questioning everything.

 

Learn more here.

 


About the author:
Emma Reynolds is the Co-founder & CEO of e3 Reloaded. Emma has lived and worked in Australia, Peru, United Kingdom and Hong Kong. Aged 23, she started her first consulting business; at 25 a research business and at 27 moved to Hong Kong to build her third business, e3 Reloaded.

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In preparation for our upcoming CASBAA event about Disruption, here’s another interesting way of looking at society and life… and disrupting it and re-inventing the game.

This presentation is an original TEDex production, presented by artist Kelli Anderson. In fact, she describes herself as a ‘tinkerer’ as much as anything else, and this video will definitely show you why.

Kelli believes that the world is full of order that doesn’t necessarily deserve our respect. See what she has to say – and show.

 

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In case you haven’t heard, the WMN CASBAA event is all about Disruptive Innovation and how it relates to our personal experience of work – as well as to business as a whole and particularly the media industry.

We thought we’d take a moment to introduce one of our panelists, Emma Reynolds, and the idea of being a disruptor!

Emma Reynolds is the Co-founder & CEO of e3 Reloaded. Emma has lived and worked in Australia, Peru, United Kingdom and Hong Kong. Aged 23, she started her first consulting business; at 25 a research business and at 27 moved to Hong Kong to build her third business, e3 Reloaded.

A two-time University dropout, Emma developed a strong passion for marketing, communications and consumer insights, so she started working full-time when she was 17. Learning by doing, she spent five years in Australia in a variety of roles, her most memorable being with The 20/20 Group Australia.

She since lived in Peru, working with Peru’s Challenge in remote villages and communities outside Cusco. Next, in London she moved from Marketing to HR where she spent a year working with Barkers Norman Broadbent before co-founding e3 Unlimited. Over the following few years she and business partner Bruce Morton grew e3, started a research business and gained international recognition for their transformation projects with Tata, PepsiCo, Merrill Lynch, Virgin, Holcim and Skandia.

In 2010, she moved to Hong Kong. Now, she speaks internationally on the changing world of work, generational collision and talent acquisition innovation. Emma was included on the prestigious ’35 Women under 35 list’ and curated TEDxMongkok.

One of the fantastic blogs that Emma shared with us, is about pirate activity and disruption.

 

“Recently we visited the office of a friend at a young Silicon Valley startup. It didn’t take long for us to spot the first pirate flag – the skull and bones that characterise the renegade attitude inherent in Silicon Valley’s tech disruptors.

Steve Jobs’s now famous maxim, originally said to the Macintosh team in 1982, started it all: “It’s better to be a pirate than to join the navy.” This rebel spirit has since trickled into the rest of Silicon Valley. Mark Zuckerberg has continued the spirit with his own rebellious maxim: “Move fast and break things.” Silicon Valley – and its disruptors – run on rebellion, a low regard for risk, and phenomenal innovation. The pirates of Somalia happen to use the same exact recipe…”

Read the rest here.

 

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