Tag Archives: Digital

Event hastag: #wmnkids

I know that this is an long write-up, but today’s fantastic event really deserves it!

It’s taken a lot of emails and turning over of ideas to get our CASBAA panel topic and guests just right. Recognising that we create the world in which we live, especially with such strong media influences, we will look at how today’s media affect our children – tomorrow’s leaders – how it shapes our thoughts, how children consume media and how they then see the world.


 

Our panel is made up of moderator and CNN International anchor/ correspondant, Kristie Lu Stout, with panel members: Christine Brendle, founding partner of Kids Dailies Limited and non-executive independent director of The Red Flag group; Jeremy Hall-Smith, Managing Director, Persuasive Networks Ltd; Jay Oatway, leading social media authority in Asia-Pacific; Alice Wilder, Educational Psychologist. 

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Lu-Stout opens the event admitting that as a youngster she watched it all, from Degrassi Junior High and Duck Tales to prime time shows like Golden Girls – totalling about five hours of media content a day. Now, we have more screens and different devices, on top of the web, apps and video games.

While second screen viewing is common, it’s something we didn’t experience as children. Wilder says that media kids can access as much media as they like. But she points out that kids don’t change – media does. “Their developmental needs and the impact media has on them doesn’t change, despite all these devices,” she says. Even from pre-school and early primary, children access things like YouTube and play with apps via their parents’ devices. What is the impact?

Defining ‘impact’, we look at language development. According to Brendle, from birth to five, parents push tablets and are proud at how fast children learn to use the right kind of technology, say for for language acquisition, especially when learning more than one language or how to write.

But after that age, parents want children to use pen and paper and take away access to the tablet. It’s a confusing message for children. “This needs reconciling. Our children’s minds will be different if they don’t learn to write the way we did, that’s part of how our brains develop, through tracing and copying.”

For Oatway, it’s about parental choices. Digital devices feel like unchartered waters when it comes to child rearing. “We’re weary of just plopping our kids in front of the TV and apps,” he says. There’s so much content now, accessible on so many devices that you have to co-view.

Lu points out that parents now curate what their children see, which was not such a factor in the past. Managing what your children watch or what app they use takes time to research and curate, Outway points out. But some apps and games are developed for learning and can be used well. Another point is that parents don’t often use parental locks, but typically the same device is used around the house, so kid can and will access programs used by adults too.

“What’s allowed into your house?” asks Wilder. It’s true, you wouldn’t have just any babysitter but the screen acts as one.

Do you converse with your child about what they have seen and what they feel about it? For instance, a program like Wilder’s Cha-Ching Money Smart Kids, which teaches financial literacy to 7-12 year olds, might encourage a child to talk about money with their parents, learning about something important.

But Wilder points out, conversations at school, even if your child didn’t see it, gives an experience of it. Hall-Smith re-iterates: Most parents don’t engage with their children over their TV viewing. “It’s more ‘I don’t have time at the moment,’ than a tool for discussion”. Perhaps in truth, we don’t approve of screen babysitting.

 

Kids online
Children going online is another media issue for parents. “In the past, it was the geeky kid who went online but now, all kids might do that, finding friends online who like what they like.” says Oatway, He says benefits include increasing self esteem. On top, the social currency is that you find things online that you talk about in the playground, making you cool and part of a group. It’s cool to be geeky.

Using Twitter in the classroom has also been positive according to Wilder. Young children learn about communication and if they tweet out, parents can see it and know what their child did that day, but also, children learn how to write messages and share their day.

Cyber bullying is a recent and heavy issue. Currently the story of three girls in Florida is all over the news. This unchartered territory is one that parents will have to watch this as their kids grow. But Oatway says “social media is open and transparent so cyber bullying isn’t secret – it’s not the back alley behind school, so why is this happening?”

If anything, social media should teach kids to be open and friendly but also learn how to build the right network of reliable friends and reach out if something bad happens. An issue that Oatway points out is that media is changing so fast that some children haven’t known to reach out and nor have adults been aware of the issues. Bad things have happened. Wilder reconfirms her belief that parents are responsible for discussing their kids activities with them: What have they been doing? Why? Perhaps again, the issue here, is lack of time.

Children’s digital footprint and privacy are another issue for Internet use. Online privacy classes might well be taught in schools eventually, alongside sex ed. “Being online and private depends on what network you use,” says Oatway. Twitter can be private, but Facebook is harder to manage in terms of managing privacy. But he advocates that Google + and Facebook encourage the use of real names, which leads for a more bona fide online friend. “The worst online trolls usually hide behind an anonymous mask. Here’s another conundrum: We want privacy but we also want transparency.”

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Copying what’s on screen – or do ratings matter?
In China a video of two boys were caught having tied a nine year old to a tree and set fire to him. They were copying a cartoon. But Hall-Smith points out that this is no different to the Three Stooges, it’s not new media.

Video games are something that parents and producers both consider when it comes to age appropriateness – and laws ensure that. But does that thought reach further? “There’s no longer a separate bubble of adult and child content,” says Brendle. Lu-Stout steps into the discussion with an anecdote: This conversation happens regularly at CNN International, who have recently introduced a “WARNING” alert on screen so that parents can stop their children from seeing inappropriate news content.

Rating systems or lack thereof matter – TV and apps are ungoverned, but broadcast is much more regulated than digital. Oatway says, “digital has a better chance of fixing this issue than broadcast will, because as people increasingly log into content via a social media account like Facebook, the channel or media source can identify the supposed age of that user. TV doesn’t have that luxury.”

Hall-Smith quips, “you’re pre-supposing that those running such platforms have an interest in verifying the age of the person behind the account. Children will subvert any controls they can. The genie is out of the bottle and always has been. Look at what they’d do to get GTA!”

Brendle reminds us again, “we need to consider what needs to be protected from the past, from traditional roles of education.” Her concern is less over morals but what brain activities, what stimuli we know works. Wilder adds that technology is just another tool, nothing else. Pre-schoolers are curious and are life-long learners, so as adults creating content we should capture that, and use technology to help. The invention of the printing press didn’t make everyone an author. The invention of the camera didn’t make everyone a director.

 

If you have thoughts, questions or readings to share, please talk to us via our social media accounts.

@wmnasiapacific

www.facebook.com/WMNAPAC

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Our next event at California Vintage is about strategy. Our presenter, Rob DePinto will be answering questions at the event, so get prepared to tap this Silicon Valley veteran.

 

Strategy is the difference between success and failure. Hundreds of books have been written on “strategy”, yet it remains poorly understood in many areas of business, and it is rarely executed effectively.

 

This talk aims to clearly define what “strategy” is and how it is inextricably linked to execution and how it should be linked to innovation. We’ll provide a practical framework and talk through some practical examples to bring it to life.

Presented by: Rob DePinto, director of the strategy and innovation consultancy, ikyo. Rob has worked at executive levels across a range of disciplines from startups in Silicon Valley where he raised capital and pioneered new products (awarded a US Patent), to marketing and advertising, through to being the ‘client’ in multinational companies. He has lived and worked in the UK, USA, Europe and across Asia.

You can read a  blog by DePinto here.

The hashtag for this event will be #WMNstrategy.

Please support the venue by purchasing food and beverages at the bar.

 

8am registration

Presentation 8:30-9:30

Tickets: Members – FREE, Non-members – $60 (pay at the door).

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The event at California Vintage on April 17th, 2013 was lead by Jay Oatway.
Social Media has become very important over the past 10 years and has so much power behind it today, that it even drives certain brands and businesses. Despite being around for such a long time, not everyone knows how to use it and a few people admitted to this during the event.
Social Media doesn’t have to be complicated; it’s merely people being social in a digital space. Jay Oatway (@jayoatway) explains the different platforms available – and that it’s vital to use them in order to create an online presence for your brand. It can be confusing to figure out which is best for you, but don’t let it discourage you from at least trying some out and exploring each platform.
Twitter
Twitter has wide and diverse users who will talk about anything and everything… even their breakfast. This platform uses updates from users in the form of  a Tweets – and when posting you’re restricted to 140 characters. Don’t be discouraged by that, as Oatway explains that people use hashtags (like #wmnsocial101) to monitor conversations.
Popular hashtags trend, so sometimes you’ll see real time news before the news broadcasters have even written about it. I have found tweeting to be very beneficial to TMB, helping me to build up like-minded followers and tweet useful links that are relevant to the topics on my blog.
As social media is all about presence for brands, Oatway advises people to customise their profiles. Use a real picture of yourself as a profile picture. It can put potential followers off if your tweets and profile look like a hard brand and not a human tweeting behind that brand.
Once you’ve got the profile sorted, then what do you tweet? Social media is about sharing stories, so don’t be afraid to interact and share yours. You can search for your interests on Twitter and then interact with those who have the same interest, by asking questions or adding value to questions other people have tweeted. Oatway explains that not enough people listen, so it’s best to listen first and then add value. Another big no-no on Twitter is to shout about your products or service non stop – so be careful.
Facebook
Did you now that George Takei is one of the most influential people on Facebook? I mention this because it can be useful to look at what other people are doing and seeing how they’re interacting with people, then implement it to suit your brand. Facebook is great because you can create your own page and schedule when to post at a relevant time, by using the clock icon. This is ideal if you’re a very busy person (I use this a lot, because I don’t always have time to post things when I want).
When using Facebook for business or personal purposes, Oatway stresses that it’s important to always have a positive attitude when sharing. Keep it positive and try to ignore people who attempt to get a bad reaction from you. Heated debates can arise from controversial news or personal opinions. In those situations, other users can try to evoke negativity. Since social media is a space where people can put across their personal opinions, whether it’s on your blog or your brand page, always deal with negative comments in a positive way.
LinkedIn
LinkedIn is seen as more of a serious platform where people tend to discuss business and your profile reflects your resume. This may be the case, but Oatway says don’t be afraid to use LinkedIn for networking or creating groups with common topics as it’s not just a job hunting platform. You can still find groups based on your personal interests, but be careful if the group if of a slightly controversial topic because if you’re connected to work colleagues, they can see your groups on your profile.
If you are going to use your brand as a group, or create a group that shares interests on LinkedIn, then you need to continuously post and invite others, or it won’t thrive or grow.
Oatway compares social media to gardening where profiles and groups will only grow if they’re maintained daily with posts and responses to comments. This is something I can relate to, as it’s a problem that I face on a regular basis when finding interesting links to share on my platforms.A scheduling app, such as Hootsuite or Buffer will usually solve this problem, letting you line up posts and connect all your platforms to the app. Not only that, but there’s prime posting times and Oatway mentions this briefly. It’s good to post during those times so more people see your content.
Google+
This is a platform that I’m still figuring out for myself, but I know it’s really important for search engine rankings (SEO) because, well, it’s Google. According to Oatway, this is an up and coming social network, so it’s good to get on there while it’s becoming increasingly used. What’s interesting about G+ is that it uses circles, instead of friends, followers or connections. You can build circles according to who they are and what they do, so you can have circles with successful women, circles with friends, circles with family… the list goes on. You can also share these circles, so it’s good for businesses.
Google+ is similar to Facebook in that you can create pages for your brand. It’s very visual with a large section for cover photos, but what differentiates G+ from Facebook is that you can create communities on G+. Communities are similar to groups in LinkedIn, so you can have a space where other users can have their input. It’s important to provide a space for users to do this as Oatway emphasises that listening in social media is vital in helping you know what followers and customers like and don’t like. When you know your audience, you can make changes to better your website, business or platform.
Quick Tips
  • Be consistent with all your profiles – ensure they all have the same logo
  • Listen more than you talk – learn from people’s advice or opinions
  • Share positivity – ignore the negativity and rise above the trolls
  • Grow the communities you want – find interests and like-minded users
Towards the end of the event, Oatway offers advice on digital marketing strategies and advises to use advertising and sponsored stories within Facebook. As it’s a very popular platform, users Like a lot of pages. You will have to compete with others in regard to how you show up on a user’s news feed (Edgeranking) and paid advertising helps you stay in people’s feeds for longer. He said it’s also good to gain more Facebook Likes on your page, so you have more people to advertise to.
If you’re completely new to social media, then it’s probably a good idea to choose 1 or 2 platforms and then slowly build them up. Follow other influential users and people/ groups who post content you’re interested in, then wait for the right moment to add value to discussions. If you’re looking to create multiple accounts on different platforms for your brand, then it’s a good idea to look into an app to assist with posting, such as Tweetdeck or Hootsuite.
At the end of the day, everyone has an opinion on social media and which platforms they prefer. Everyone uses it differently too. I actually don’t know much about LinkedIn and Google+ as they’re not my preferred platforms but since the event I have considered using them more. Social media is always growing and networking sites are always evolving, adding new features and changing layouts. It comes with many advantages, including feedback for your brand, so join in the conversation, share your stories and create a buzz.
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Next Wednesday (April 17th) is our next event, and one that I requested. That’s right my friends in media, a social media 101.

Why? Well since I started at WMN as the community manager, I found that while we have a lot of points to cover in our events, we have much less chatter online. But aren’t we all working in media? Don’t we know how to use these modern modes of communication? Aren’t we all tech savvy?

I’m hoping, in part, to find out the answer to that during the session. While it’s easy to think that those in the media industry might be on top of such modern phenomena, there’s no reason to assume so. In fact, often those higher up in their departments are often behind on these things, because they simply don’t have time to find out how, or, forget their password from the one hour during which, with gusto, they had decided to learn something new.

Jay Oatway will lead us in our session, in which I have asked him to literally teach us how to post and how to tweet. That shouldn’t take long, so we hope for an interactive session with some useful dos and donts as well as general brand advice for those also representing a brand online, as well as themselves.

I did notice that during our last session we saw a few more tweeters online. Perhaps it was because we were at Bloomberg – and afforded the luxury of two screens showing our event hashtag and the flow of Twitter conversations going on. I definitely picked up a few followers from the event then as well. So I hope that after this, we’ll have even more of our WMN members online, chatting and tweeting away with us.

Please join us for our debate and share your ideas and thoughts with us before hand, on our social media platforms (#wmnsocial101)

@wmnasiapacific

www.facebook.com/WMNAPAC

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To sign up for the event, click here.

 

 


 

JayOatway, JayOatway.com

Jay has more than 100,000 social media followers worldwide and has been dubbed “Hong Kong’s answer to Twitter royalty” by Marketing magazine. He is also a co-founder of the popular MeetUp group #HKSocial andSocial Media Week Hong Kong.

Bring: your social tool of choice and your questions.

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On Thursday 21st June 2012, over 70 business and professional women attended a breakfast seminar hosted by Women Media Networks (WMN) Singapore. The session looked at how women in Asia are using connected resources in their daily personal and professional lives, the challenges and contrasts across the region, the impact of the digital divide, and what the most popular online activities are.

An informative, statistics-driven presentation delivered by Samantha Oh of comScore opened the seminar, which included a panel discussion covering the best online practices, recommended ways to make performance-enhancing connections, the latest ways to create a professional, credible and appropriate virtual persona, as well as the most effective ways to use the full range of social networks and resources.

The panel consisted of digital though-leaders within the APAC region, including:
Kerry Brown, The Nielsen Company
Anne Lochoff, Regional Business Director, McCann Erickson
Samantha Oh, Account Director, Asia, comScore Inc.
Gina Romero, Managing Director, The Athena Network, Singapore & Asia Pacific

Myths and Truths about Women Online
Samantha introduced us to some interesting facts (and myths) about the online behaviour and activities of men and women in different regions of the world. Some surprising results came from comScore’s extensive research project:

There are more men than women online
Truth: 47%of the global web population are women

Women are more engaged on the web
Myth: On average, females spend 5% less time online than males

Men and women are equally engaged in social networking
Myth: Women are more social online, spending a greater share of their time on Social Networking, Email, and IM than men.

Men make more purchases online than women
Myth: Average time spent shopping online is markedly higher for all women, particularly those over 55

Women are driving online video
Myth: Women consistently lag men in online video viewing

Other fascinating facts about the online activity of men and women:
Puerto Rico, Hong Kong, Russia, Brazil and the US have the highest proportion of female web users above 15 years old.
Female web users in North America spend the most time online (37.9 hours) while women in Asia Pacific shows the opposite trend (17.1 hours).
In Singapore, women are spending the most time online in the following areas: Retail, Education, Email, Blogs and Travel.
Younger users have a much stronger affinity for Instant Messaging (IM), with reach declining rapidly as they get older. Women in older age groups, however, are more likely to use IM than men in the same age group.
Males in the youngest and oldest age groups are spending more time on Social Networking sites than women.
Women in Singapore are more likely to visit Twitter.com than men: 21% of women visited in April 2012, compared to only 19% of men.
Women (particularly ages 15-34) are more active bloggers than men.

About the author:

Claire Kidd is the Operations Director and Content Editor for The Athena Network, Singapore & Asia Pacific, a leading community for female executives and entrepreneurs. Claire also runs her own content strategy and editing consultancy, working with organisations and entrepreneurs to convey a professional and consistent brand message through their written content, and managing editing and sub-editing projects for major magazines and publications.

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