Tag Archives: Facebook

Next Wednesday (April 17th) is our next event, and one that I requested. That’s right my friends in media, a social media 101.

Why? Well since I started at WMN as the community manager, I found that while we have a lot of points to cover in our events, we have much less chatter online. But aren’t we all working in media? Don’t we know how to use these modern modes of communication? Aren’t we all tech savvy?

I’m hoping, in part, to find out the answer to that during the session. While it’s easy to think that those in the media industry might be on top of such modern phenomena, there’s no reason to assume so. In fact, often those higher up in their departments are often behind on these things, because they simply don’t have time to find out how, or, forget their password from the one hour during which, with gusto, they had decided to learn something new.

Jay Oatway will lead us in our session, in which I have asked him to literally teach us how to post and how to tweet. That shouldn’t take long, so we hope for an interactive session with some useful dos and donts as well as general brand advice for those also representing a brand online, as well as themselves.

I did notice that during our last session we saw a few more tweeters online. Perhaps it was because we were at Bloomberg – and afforded the luxury of two screens showing our event hashtag and the flow of Twitter conversations going on. I definitely picked up a few followers from the event then as well. So I hope that after this, we’ll have even more of our WMN members online, chatting and tweeting away with us.

Please join us for our debate and share your ideas and thoughts with us before hand, on our social media platforms (#wmnsocial101)



LinkedIn group


To sign up for the event, click here.




JayOatway, JayOatway.com

Jay has more than 100,000 social media followers worldwide and has been dubbed “Hong Kong’s answer to Twitter royalty” by Marketing magazine. He is also a co-founder of the popular MeetUp group #HKSocial andSocial Media Week Hong Kong.

Bring: your social tool of choice and your questions.




I read this post last week and it was so interesting – and relevant – that I had to share it with you.

For one of my clients, I manage a PR account. The client is entirely ROI focused, which makes it really difficult to work with social media. There’s no easy way for us to claim online (alone) as a strong portal for them to get coverage because they only see the ad value in print and they measure their social platform purely in terms of Likes. While that is a way of working, it’s not at all accurate.

The other thing that this article helps with, is figuring out how to market to those different kinds of people who Like your page.

Thanks to iMedia connection for curating interesting topics.


As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of cute names for the types of friends and fans (my favorite being “the poker player” — thank goodness Facebook’s poke functionality is pretty much ignored now), but very few articles address the brand impact that different types of fans can have.


When you talk to many marketers, they predominantly talk about their brands’ Facebook fans as “brand advocates.” This implies that every Facebook fan a brand has is out there telling everyone how great the brand is and bringing other followers into the brand’s sphere. Last year, I talked about the myth of brand advocates, so we won’t rehash that in great detail here. Instead, we’ll focus on the various types of fans that comprise most brands’ Facebook audiences and the different ways in which brands should treat these groups.


Read the rest here.









How the social media landscape will develop is a question that is always discussed during social media think tanks. Not only are we unsure of the future – and is it just a phase? – but we can also play a part in guiding it.

This post from Ragan.com gives six interesting prediction for social media in 2013. And some of them we’ve all heard before, so we should take note. A picture does tell a thousand words. Infographics are on the rise. And yes, timing is everything.


Although 2012 was filled with exciting PR and social media developments, including London’s 2012 Olympic extravaganza,Prince Harry’s Las Vegas scandal, and a down-to-the-wire race for the U.S. presidency, the coming year is sure to see even further transformations of the media landscape.

1. LinkedIn is the new Facebook. More brands will use LinkedIn to monitor conversations and connect with customers and influencers. New and enhanced features on the site, such as its “endorse” capability (which employs the one-click validation of a Facebook “like”) and new profile and company page designs are encouraging users to spend more time building their personal brands with LinkedIn’s tools. Companies, particularly in the B2B world, will increasingly recognize its marketing potential. Also, as adoption and activity on LinkedIn surge, journalists will spend more time using the platform for research, identifying sources and breaking stories.

Read the rest here.

Here is another great post, from Firebrand.


Not only do I love infographics (and they seem to be increasingly popular) but this  one is really helpful for brands trying to figure out what platform to use. These days, Facebook is trying so hard to monetise that they are not the friendliest platform for brands. Ok, brands to get a group or page for free, but the time and money behind managing the account is still a cost factor.

Now, Facebook wants to charge for posts, if you want them to be visible in your fans’ streams. This post will tell you a lot more about it.

The main message we’ve heard from our HK social media guru, Jay Oatway, is move on! Grow your audience in a new place, Facebook is becoming hostile grounds.


Facebook is seen by many as the ultimate social media marketing platform to engage with your customers and prospects.


Nearly 1 billion potential customers are using it, so why participate on any other social network? It seems that marketing with Facebook will provide you with the means to reach and engage with all of them.

Read the rest, here.


UEST If someone told me when I was in university that I would one day work in social media I probably would have laughed.  In fact, my father’s response to me working in social media “so do you just sit around on Facebook all day?”

He remembers my early teenage years when I spent more time on ICQ than I did doing my homework. I think he spent many sleepless nights worrying that I would never get into university or get a ‘real’ job.


Little did we both realise at the time, but by 2012 most professionals would barely be able to survive without social media.


We’re now at a point where Google basically serves as your unofficial CV. Before you walk into a meeting, an interview, the office of your newly hired boss or a blind date, the person waiting on the other end is likely to have already Googled you, read your Linkedin profile and checked out a few of your tweets. I’m pretty sure this behaviour has progressed from online stalking, to somewhat socially acceptable.


One of the most effective ways to control that ‘first’ impression is to be in control and aware of how you’re representing yourself in social media. I think the same approach we take for brands can be applied to defining our own social presence:



  1. Define clearly what you’re looking to achieve. Do you want to be a thought leader in a particular area? Are you looking to learn more from industry experts? Are you looking to recruit new talent, or just network with similar professionals in your city? Are you looking to promote your own small business to a wider audience?
  2. What platforms can best support that objective. Once you’ve locked down what you want to do, the next step is looking at what platforms can best help you achieve that in the geography you’re trying to operate in.

    Here in Hong Kong, at 83.13% penetration of the online population, Facebook is king, but great for keeping up with people you already know, or for promoting a brand or business. If you want to branch out and really build your personal-professional network, Twitter, Instagram and Meetup.com are a great way to build relationships with like-minded individuals.

    Though Twitter often gets a bad rap in Hong Kong for not having a huge number of followers (somewhere around 100K+ only, compared to over 4m on Facebook and 2m on Sina Weibo), what it lacks in numbers it makes up for in power users

  3. Use those platforms in a way that best reflects the persona you want to project.  When looking at brands’ activity in the social space, we talk a lot about the ‘brand idea’ and then how that identity is translated through different channels through ‘brand behaviour.’ The same is true for how we should approach our individual ‘brands,’ so we need to define what our key interests/ areas of ownership are and build from there to determine how we will and won’t behave in social media. For example, my personal interest areas are in social media, creativity and China, so I build all my personal and professional social content around this.

    This also helps to provide a basis for what platforms I select to be active on and what role I decide to play on them – an important consideration in the age of a-new-social-platform-per-day. For me, the best place to learn and share social media news is on Twitter, where all my fellow social media geeks hang. For creativity, I love visually driven platforms like Instagram and Pinterest. I’ll turn to Weibo and Mainland Chinese blogs to keep up to speed with what’s happening in China.

  4. Learning & optimising – always. Digital and social presences are meant to live – not die. This is an important thinking for people active in social – either professionally or personally. When we build something in the online space we have to constantly evaluate and learn from our activities in order to improve and evolve over time.  That’s why it’s important to take risks and learn from them, emulate social media superstars, and keep up with the latest news to keep a step ahead.


About the author:

Jocelyn Liipfert is the Head of Social Media at TBWA\Digital Arts Network and runs the Social media Arts (SmArts) Lab for Greater China. Her work is primarily focused on developing and implementing social media strategies for international fashion brands across the region. Jocelyn was responsible for bringing Social Media Week to Asia, and is a co-founder of monthly social media networking group, HKSocial.

She has been interviewed by Bloomberg Asia, The Wall Street Journal Asia and South China Morning Post to comment on various topics in digital and social media.