Tag Archives: Linkedin

The event at California Vintage on April 17th, 2013 was lead by Jay Oatway.
Social Media has become very important over the past 10 years and has so much power behind it today, that it even drives certain brands and businesses. Despite being around for such a long time, not everyone knows how to use it and a few people admitted to this during the event.
Social Media doesn’t have to be complicated; it’s merely people being social in a digital space. Jay Oatway (@jayoatway) explains the different platforms available – and that it’s vital to use them in order to create an online presence for your brand. It can be confusing to figure out which is best for you, but don’t let it discourage you from at least trying some out and exploring each platform.
Twitter
Twitter has wide and diverse users who will talk about anything and everything… even their breakfast. This platform uses updates from users in the form of  a Tweets – and when posting you’re restricted to 140 characters. Don’t be discouraged by that, as Oatway explains that people use hashtags (like #wmnsocial101) to monitor conversations.
Popular hashtags trend, so sometimes you’ll see real time news before the news broadcasters have even written about it. I have found tweeting to be very beneficial to TMB, helping me to build up like-minded followers and tweet useful links that are relevant to the topics on my blog.
As social media is all about presence for brands, Oatway advises people to customise their profiles. Use a real picture of yourself as a profile picture. It can put potential followers off if your tweets and profile look like a hard brand and not a human tweeting behind that brand.
Once you’ve got the profile sorted, then what do you tweet? Social media is about sharing stories, so don’t be afraid to interact and share yours. You can search for your interests on Twitter and then interact with those who have the same interest, by asking questions or adding value to questions other people have tweeted. Oatway explains that not enough people listen, so it’s best to listen first and then add value. Another big no-no on Twitter is to shout about your products or service non stop – so be careful.
Facebook
Did you now that George Takei is one of the most influential people on Facebook? I mention this because it can be useful to look at what other people are doing and seeing how they’re interacting with people, then implement it to suit your brand. Facebook is great because you can create your own page and schedule when to post at a relevant time, by using the clock icon. This is ideal if you’re a very busy person (I use this a lot, because I don’t always have time to post things when I want).
When using Facebook for business or personal purposes, Oatway stresses that it’s important to always have a positive attitude when sharing. Keep it positive and try to ignore people who attempt to get a bad reaction from you. Heated debates can arise from controversial news or personal opinions. In those situations, other users can try to evoke negativity. Since social media is a space where people can put across their personal opinions, whether it’s on your blog or your brand page, always deal with negative comments in a positive way.
LinkedIn
LinkedIn is seen as more of a serious platform where people tend to discuss business and your profile reflects your resume. This may be the case, but Oatway says don’t be afraid to use LinkedIn for networking or creating groups with common topics as it’s not just a job hunting platform. You can still find groups based on your personal interests, but be careful if the group if of a slightly controversial topic because if you’re connected to work colleagues, they can see your groups on your profile.
If you are going to use your brand as a group, or create a group that shares interests on LinkedIn, then you need to continuously post and invite others, or it won’t thrive or grow.
Oatway compares social media to gardening where profiles and groups will only grow if they’re maintained daily with posts and responses to comments. This is something I can relate to, as it’s a problem that I face on a regular basis when finding interesting links to share on my platforms.A scheduling app, such as Hootsuite or Buffer will usually solve this problem, letting you line up posts and connect all your platforms to the app. Not only that, but there’s prime posting times and Oatway mentions this briefly. It’s good to post during those times so more people see your content.
Google+
This is a platform that I’m still figuring out for myself, but I know it’s really important for search engine rankings (SEO) because, well, it’s Google. According to Oatway, this is an up and coming social network, so it’s good to get on there while it’s becoming increasingly used. What’s interesting about G+ is that it uses circles, instead of friends, followers or connections. You can build circles according to who they are and what they do, so you can have circles with successful women, circles with friends, circles with family… the list goes on. You can also share these circles, so it’s good for businesses.
Google+ is similar to Facebook in that you can create pages for your brand. It’s very visual with a large section for cover photos, but what differentiates G+ from Facebook is that you can create communities on G+. Communities are similar to groups in LinkedIn, so you can have a space where other users can have their input. It’s important to provide a space for users to do this as Oatway emphasises that listening in social media is vital in helping you know what followers and customers like and don’t like. When you know your audience, you can make changes to better your website, business or platform.
Quick Tips
  • Be consistent with all your profiles – ensure they all have the same logo
  • Listen more than you talk – learn from people’s advice or opinions
  • Share positivity – ignore the negativity and rise above the trolls
  • Grow the communities you want – find interests and like-minded users
Towards the end of the event, Oatway offers advice on digital marketing strategies and advises to use advertising and sponsored stories within Facebook. As it’s a very popular platform, users Like a lot of pages. You will have to compete with others in regard to how you show up on a user’s news feed (Edgeranking) and paid advertising helps you stay in people’s feeds for longer. He said it’s also good to gain more Facebook Likes on your page, so you have more people to advertise to.
If you’re completely new to social media, then it’s probably a good idea to choose 1 or 2 platforms and then slowly build them up. Follow other influential users and people/ groups who post content you’re interested in, then wait for the right moment to add value to discussions. If you’re looking to create multiple accounts on different platforms for your brand, then it’s a good idea to look into an app to assist with posting, such as Tweetdeck or Hootsuite.
At the end of the day, everyone has an opinion on social media and which platforms they prefer. Everyone uses it differently too. I actually don’t know much about LinkedIn and Google+ as they’re not my preferred platforms but since the event I have considered using them more. Social media is always growing and networking sites are always evolving, adding new features and changing layouts. It comes with many advantages, including feedback for your brand, so join in the conversation, share your stories and create a buzz.
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Next Wednesday (April 17th) is our next event, and one that I requested. That’s right my friends in media, a social media 101.

Why? Well since I started at WMN as the community manager, I found that while we have a lot of points to cover in our events, we have much less chatter online. But aren’t we all working in media? Don’t we know how to use these modern modes of communication? Aren’t we all tech savvy?

I’m hoping, in part, to find out the answer to that during the session. While it’s easy to think that those in the media industry might be on top of such modern phenomena, there’s no reason to assume so. In fact, often those higher up in their departments are often behind on these things, because they simply don’t have time to find out how, or, forget their password from the one hour during which, with gusto, they had decided to learn something new.

Jay Oatway will lead us in our session, in which I have asked him to literally teach us how to post and how to tweet. That shouldn’t take long, so we hope for an interactive session with some useful dos and donts as well as general brand advice for those also representing a brand online, as well as themselves.

I did notice that during our last session we saw a few more tweeters online. Perhaps it was because we were at Bloomberg – and afforded the luxury of two screens showing our event hashtag and the flow of Twitter conversations going on. I definitely picked up a few followers from the event then as well. So I hope that after this, we’ll have even more of our WMN members online, chatting and tweeting away with us.

Please join us for our debate and share your ideas and thoughts with us before hand, on our social media platforms (#wmnsocial101)

@wmnasiapacific

www.facebook.com/WMNAPAC

LinkedIn group

 

To sign up for the event, click here.

 

 


 

JayOatway, JayOatway.com

Jay has more than 100,000 social media followers worldwide and has been dubbed “Hong Kong’s answer to Twitter royalty” by Marketing magazine. He is also a co-founder of the popular MeetUp group #HKSocial andSocial Media Week Hong Kong.

Bring: your social tool of choice and your questions.

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I read this post last week and it was so interesting – and relevant – that I had to share it with you.

For one of my clients, I manage a PR account. The client is entirely ROI focused, which makes it really difficult to work with social media. There’s no easy way for us to claim online (alone) as a strong portal for them to get coverage because they only see the ad value in print and they measure their social platform purely in terms of Likes. While that is a way of working, it’s not at all accurate.

The other thing that this article helps with, is figuring out how to market to those different kinds of people who Like your page.

Thanks to iMedia connection for curating interesting topics.

 

As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of cute names for the types of friends and fans (my favorite being “the poker player” — thank goodness Facebook’s poke functionality is pretty much ignored now), but very few articles address the brand impact that different types of fans can have.

 

When you talk to many marketers, they predominantly talk about their brands’ Facebook fans as “brand advocates.” This implies that every Facebook fan a brand has is out there telling everyone how great the brand is and bringing other followers into the brand’s sphere. Last year, I talked about the myth of brand advocates, so we won’t rehash that in great detail here. Instead, we’ll focus on the various types of fans that comprise most brands’ Facebook audiences and the different ways in which brands should treat these groups.

 

Read the rest here.

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How the social media landscape will develop is a question that is always discussed during social media think tanks. Not only are we unsure of the future – and is it just a phase? – but we can also play a part in guiding it.

This post from Ragan.com gives six interesting prediction for social media in 2013. And some of them we’ve all heard before, so we should take note. A picture does tell a thousand words. Infographics are on the rise. And yes, timing is everything.

 

Although 2012 was filled with exciting PR and social media developments, including London’s 2012 Olympic extravaganza,Prince Harry’s Las Vegas scandal, and a down-to-the-wire race for the U.S. presidency, the coming year is sure to see even further transformations of the media landscape.

1. LinkedIn is the new Facebook. More brands will use LinkedIn to monitor conversations and connect with customers and influencers. New and enhanced features on the site, such as its “endorse” capability (which employs the one-click validation of a Facebook “like”) and new profile and company page designs are encouraging users to spend more time building their personal brands with LinkedIn’s tools. Companies, particularly in the B2B world, will increasingly recognize its marketing potential. Also, as adoption and activity on LinkedIn surge, journalists will spend more time using the platform for research, identifying sources and breaking stories.

Read the rest here.



Lots of people have social media accounts like LinkedIn and Facebook, but they don’t always know the right way to use each one. And they are different, so should be treated and approached differently. After all, who wants to give a potential employee access to their Facebook page? That’s what LinkedIn is for.

Here’s a re-post from Firebrand Blog with some tips for those using LinkedIn.

 

Almost everyone I’m in contact with through business is on LinkedIn these days (and if you’re not, you should be). It’s a brilliant, professional, online business networking site and a place where you’re expected to promote yourself through your own profile and other areas of the site. Having said that, I consistently hear people moaning about a number of things that their connections do that really annoys them.

Since my post on 18 things you should not do on Twitter was so well received, I thought I’d share my candid thoughts on what you should avoid on LinkedIn.

Read the rest here.



This post was so interesting and helpful that I wanted to post it into our Industry blog so that you can all refer back to it any time you need it.

LinkedIn groups are useful for a range of reasons. People tend to be more careful about their use and inclusion in groups on the platform because of its professional outlook, and while I like the platform, I don’t find the interface to be that intuitive (not that I love the Facebook one either).

On top, LinkedIn seem to be moving more and more towards developing their niche and their own tools, having separated some partner functions from Twitter and embracing their own market more.

This is a re-post – no ownership implied.

 

 

Are you currently managing your ownLinkedIn group?

Are you considering launching a LinkedIn group?

Keep reading for five tips on how to better manage LinkedIn groups.

Why Start a LinkedIn Group?

Building a LinkedIn group around a specific cause or niche topic can provide many business benefits.  You could:

  • Build more awareness with your target markets
  • Position you and/or your company as an industry thought leader
  • Nurture valuable industry relationships
  • Showcase and highlight your own thought leadership content
  • Generate interest and inquiries for your company
  • Convert group members to subscribers and advocates for your brand

As you can see, there are many good reasons to start a LinkedIn group, but it can be very helpful to have some guidelines for managing a successful group after you launch.

Read the rest here.