Tag Archives: Social Network

I read this post last week and it was so interesting – and relevant – that I had to share it with you.

For one of my clients, I manage a PR account. The client is entirely ROI focused, which makes it really difficult to work with social media. There’s no easy way for us to claim online (alone) as a strong portal for them to get coverage because they only see the ad value in print and they measure their social platform purely in terms of Likes. While that is a way of working, it’s not at all accurate.

The other thing that this article helps with, is figuring out how to market to those different kinds of people who Like your page.

Thanks to iMedia connection for curating interesting topics.


As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of cute names for the types of friends and fans (my favorite being “the poker player” — thank goodness Facebook’s poke functionality is pretty much ignored now), but very few articles address the brand impact that different types of fans can have.


When you talk to many marketers, they predominantly talk about their brands’ Facebook fans as “brand advocates.” This implies that every Facebook fan a brand has is out there telling everyone how great the brand is and bringing other followers into the brand’s sphere. Last year, I talked about the myth of brand advocates, so we won’t rehash that in great detail here. Instead, we’ll focus on the various types of fans that comprise most brands’ Facebook audiences and the different ways in which brands should treat these groups.


Read the rest here.









How the social media landscape will develop is a question that is always discussed during social media think tanks. Not only are we unsure of the future – and is it just a phase? – but we can also play a part in guiding it.

This post from Ragan.com gives six interesting prediction for social media in 2013. And some of them we’ve all heard before, so we should take note. A picture does tell a thousand words. Infographics are on the rise. And yes, timing is everything.


Although 2012 was filled with exciting PR and social media developments, including London’s 2012 Olympic extravaganza,Prince Harry’s Las Vegas scandal, and a down-to-the-wire race for the U.S. presidency, the coming year is sure to see even further transformations of the media landscape.

1. LinkedIn is the new Facebook. More brands will use LinkedIn to monitor conversations and connect with customers and influencers. New and enhanced features on the site, such as its “endorse” capability (which employs the one-click validation of a Facebook “like”) and new profile and company page designs are encouraging users to spend more time building their personal brands with LinkedIn’s tools. Companies, particularly in the B2B world, will increasingly recognize its marketing potential. Also, as adoption and activity on LinkedIn surge, journalists will spend more time using the platform for research, identifying sources and breaking stories.

Read the rest here.

This post was so interesting and helpful that I wanted to post it into our Industry blog so that you can all refer back to it any time you need it.

LinkedIn groups are useful for a range of reasons. People tend to be more careful about their use and inclusion in groups on the platform because of its professional outlook, and while I like the platform, I don’t find the interface to be that intuitive (not that I love the Facebook one either).

On top, LinkedIn seem to be moving more and more towards developing their niche and their own tools, having separated some partner functions from Twitter and embracing their own market more.

This is a re-post – no ownership implied.



Are you currently managing your ownLinkedIn group?

Are you considering launching a LinkedIn group?

Keep reading for five tips on how to better manage LinkedIn groups.

Why Start a LinkedIn Group?

Building a LinkedIn group around a specific cause or niche topic can provide many business benefits.  You could:

  • Build more awareness with your target markets
  • Position you and/or your company as an industry thought leader
  • Nurture valuable industry relationships
  • Showcase and highlight your own thought leadership content
  • Generate interest and inquiries for your company
  • Convert group members to subscribers and advocates for your brand

As you can see, there are many good reasons to start a LinkedIn group, but it can be very helpful to have some guidelines for managing a successful group after you launch.

Read the rest here.

Here is another great post, from Firebrand.


Not only do I love infographics (and they seem to be increasingly popular) but this  one is really helpful for brands trying to figure out what platform to use. These days, Facebook is trying so hard to monetise that they are not the friendliest platform for brands. Ok, brands to get a group or page for free, but the time and money behind managing the account is still a cost factor.

Now, Facebook wants to charge for posts, if you want them to be visible in your fans’ streams. This post will tell you a lot more about it.

The main message we’ve heard from our HK social media guru, Jay Oatway, is move on! Grow your audience in a new place, Facebook is becoming hostile grounds.


Facebook is seen by many as the ultimate social media marketing platform to engage with your customers and prospects.


Nearly 1 billion potential customers are using it, so why participate on any other social network? It seems that marketing with Facebook will provide you with the means to reach and engage with all of them.

Read the rest, here.

This is an interesting re-post from ClickZ about the main social media platforms, their number of users and how they vy for attention from brands. After all, their power is really only in their number of users – who are free to leave any time they want.

Google+ seems to be growing, though it still isn’t considered as important as Facebook for brands.

Facebook recently announced it has hit a billion active users, while niche social networks Instagram and Pinterest as well as China’s Weibo are vying for attention from brand marketers. How is Google+ making its social network relevant for brands in the region?


Read more here.